Mar 27, 2023
Video content is dominating the social media space. From YouTube Shorts to Instagram Reels, video content on social channels is some of the most popular content. It’s important to incorporate video content into your social marketing strategy, but that’s easier said than done. From filming to editing & customizing content across platforms, this takes a ton of time and effort for social media managers.
With PLANOLY, you can auto-post your video content in a variety of ways. With auto-posting videos, you’ll have the freedom to plan more than just images ahead of time. This means you’ll be able to upload video content into PLANOLY, select a date and time and schedule it to auto-publish onto the social platform you choose. Right now, PLANOLY allows auto-posting videos for TikTok, Instagram & Pinterest in a few different ways.
If you’re looking to focus primarily on Instagram Reels, you can link your Instagram and access our Instagram visual planning workspace. There are some guidelines to be aware of to make sure you’re able to use auto-posting. These restrictions are set in place by Instagram. Read on below to learn everything you need to know.
In order to auto-post videos from PLANOLY, your Instagram Profile must be set to a Business Profile and be authenticated with PLANOLY via a Facebook account linked to your Instagram Business profile. Learn more about creating an Instagram Business profile here.
If you’re looking to auto-post TikTok videos, you can link your TikTok account and start planning content in our video planning workspace. In our video planning workspace, you can also plan for Instagram, Pinterest & YouTube. TikTok also has some requirements to be aware of.
Both personal and business accounts are eligible for auto-post. The audio-video content must be contained in .mp4, .mov, or .webm format. The maximum video size is 1 GB. The minimum video duration must be 3 seconds, and the maximum video duration is 60 seconds. The minimum height and minimum width of the video must be 360 pixels. The minimum frame rate of the video must be 23 FPS, and the maximum frame rate is 60 FPS
If you want to schedule Pinterest video content, you can link your Pinterest to PLANOLY and upload video content. You can schedule video content to auto-post to a specific board. You can also create a campaign with multiple videos on various boards for a period of time with our Campaigns feature.
Only paid PLANOLY accounts are able to auto-post videos. Learn more about our plan options here.
You now know how to schedule video content for your most important social channels. While it can be hard to schedule all video content in advance (hello trending sounds), auto-posting is a great way to schedule your “evergreen” content so that you can stay consistent on social. Plus, you’ll be able to focus more on jumping on trends knowing your other content is publishing automatically.
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