Image of a pressure gauge with too much pressure
Illustration of a camera
Illustration of a smile emoji
Image of a robot inside of a speech bubble
Illustration of a mouth with a temperature gauge that says "hot"


Brought to you by Planoly

2024, creators reign supreme.

Brands are shifting away from traditional marketing efforts, and social media platforms will have less influence on what’s considered the most popular content type.

Creators are taking back social media and doing what works for them. 

You could grow your following 6x in the next 3 months→

Hint: It's not about going viral, but Planoly can help you consistently grow.

Illustration of a mouth with a temperature gauge that says "hot"

Virality isn’t everything 

Participating in a viral trend is fun every once in a while, but it doesn’t need to be your entire content strategy. In fact, 56.9 % of users said going viral isn’t their top priority.

“Going viral” shouldn’t be confused with being on trend.

53.2% of users said staying up to date with social media trends is important, but that they also like to stay true to their brand and original content.

Many creators reported participating in viral trends by creating content around  the Barbie movie, Taylor Swift’s Eras tour, and the Tube Girl trend.

So many viral trends come from people owning what makes them unique.

For example, Tube Girl, aka creator Sabrina Bahsoon, who went viral for posting shameless selfie videos of herself on the Tube, singing and dancing to popular songs.

Sabrina's self-confidence was infectious and caught the attention of fashion’s biggest brands like MAC, Spotify, and musical artists Omar Apollo and Troye Sivan.

Striking a balance

Striking a balance between trendy and authentic content will push you forward in 2024, especially when trying to stand out in the 22.5 billion dollar industry that is influencer marketing.

if, by chance, you create a video that goes viral...

Be ready for what should happen next. Capitalizing on that momentum is what will help you turn your creator side hustle into your mainstream income.

Illustration of a smile emoji

Adopt a positive mindset.

Brands and creators that practice positivity and use a playful tone are the ones we remember most.

Creators want to interact with brands that share their values.

Popular creators and influencers like Alix Earle and Halley Kate are applauded for their upfront realness, but all while maintaining a friendly and relatable image.

Most recently, Halley Kate, opened up about her break up with her boyfriend on TikTok.

She shared about the relationship being her first, and the first time she’d ever been in love. When the relationship ended, she turned to her community, showing her vulnerability while she was grieving her first heartbreak.

Halley Kate never spoke ill about anyone involved until gossip accounts on TikTok started sharing rumors and private details about the break up. In turn, the internet rallied around Halley and supported her through it all – demonstrating the power of positivity on the internet.

Additionally, we’ve seen social media embrace positivity when adopting the term “comfort creator.”

Many users have a “comfort creator,” someone whose content they watch regularly and look forward to.

Whether your comfort creator is @miriamezagui, @cyrusveyssi, @patrickta, or someone else, these creators have found success by creating a safe space for their community through their content.

a few brands and creatives y'all mentioned.


Image of a robot inside of a speech bubble

Embrace AI

AI has become a hotly-contested topic on social media, with equally as many AI haters as AI lovers.

AI is a hotly-contested topic on social media

Because of this, it seems like creators have been feeling a little shy about embracing AI. However, increased pressures to create content that’s engaging for both customers and followers is pushing creators to start adopting AI.

26.2% of creators surveyed said they were in between using AI as a way to generate or inspire content creation, whereas 22.8% of users said they were very likely to use it. 

If you’re not on the AI train yet, that’s okay!

While it seems like a lot, AI isn’t something you should be ashamed of or intimidated by. Caption writers, Chat GPT, and even platform-specific AI tools can help brainstorm new ideas and make content creation easier than ever.

For example, AI’s predictive capabilities can empower brands to foresee trends, behaviors, and outcomes.

If you’re still not convinced...

Forbes named Gen Z the “pioneers of AI.” It’s just the beginning for what AI can do, and AI software and tool adoption will continue throughout the careers of the brave Gen Zers who are implementing it now.

AI – Enhancing Creativity, Not Replacing It.

Planoly's AI Caption Writer empowers you to create authentic engaging captions.

Illustration of a camera

Influencer or Creator

Does the title matter?

Is "influencer" a negative term?

For quite some time, there’s been a negative connotation surrounding the term “influencer,” with many not being comfortable identifying themselves as influencers. 35% of those surveyed said they thought negatively of influencers, believing influencers to be “unattainable”, “fake”, or “chasing fame.”

However, this mindset seems to be shifting...

Brands and users alike are starting to use the word interchangeably with “creator.” For example, within the same group that thought negatively of the term influencer, 65% of people believe the term influencer to be “powerful”, “on trend”, and “stylish.”

Doing their jobs.

We could say that creators want to be called creators, but influencers are called influencers because of… their influence! Both are doing their jobs.

The title truly doesn’t matter.

Haters gonna hate.

Image of a pressure gauge with too much pressure

Pressure to post?

Leave it behind.

Algorithms, brands, and the influx of content have put the pressure on creators and influencers to post.

Whether that be 3x a day or brand collab posts, it’s made making content less fun for creators.

Which is why we asked influencers and creators what type of content they liked to post most and we got an overwhelming number of people who liked static posts (81.8%) followed by short-form video (70.4%) and long-form video (15.3%).

So even though algorithms and brands are telling you when and what type of content to post, you are what knows best.

Fans follow you for a reason so don’t question that.

They follow you because they’re interested in what you’re interested in. Shopify reported that 69% of consumers trust influencers’ recommendations. TikTok Shop, TikTok’s native shopping feature, already has high user adoption and it’s because of creators sharing products they are using that it’s become such a success.

Relax, make the content you want, and the success will come with consistency! 

Be confident in your content and leverage your influence.

When you start posting because you genuinely want to share about the products you use, what restaurants you’re frequenting, or tips or tricks related to your niche rather than because you have to then the views, follower count, and brand collabs will skyrocket. 

you do you. it's what the people want.

We can't wait to see what you create.

Looking to post consistently and grow as a creator?

Never miss an opportunity to get ahead and connect with your social media audience.

Get started by downloading our content planning workbook.

We're your biggest fan. do your thing.

Use Planoly for inspiration, trending content and managing all your ideas.

Carrie Boswell, Digital Content Marketing Specialist at Planoly
Julia Broome, Social Media Expert & Entrepreneur
Isabelle Dias, Content Creator & Digital Marketing Strategist
Salina Yeung, LinkedIn Business Strategist, Founder of the[in]academy, Ex-LinkedIn

Planoly's Creator Clubhouse: The Year of the Creator

Check out the recording of our latest virtual panel with creator experts on the demographics, trends, and forecasts into 2024’s social media landscape.

Looking back on the underwater submersibles, Alix Earle’s, and TSwift’s of 2023, we recognize that it was a year full of creator influence, creator economy, and ‘It Girl’ behavior. Might we just say, The year of the creator?