Use analytics

Analytics shows how your published content performed. Planoly reports on Instagram, Pinterest, TikTok, and LinkedIn.

Open analytics

Select Analytics in the left sidebar.

Use the tabs at the top to move between Instagram, Pinterest, TikTok, and LinkedIn, and the date picker to choose Last 7 days, Last 30 days, or Last 90 days. The default is the last 30 days.

Requirements

Analytics is a paid feature. On a free workspace the page prompts you to upgrade, and if you are not the owner of the workspace it tells you to ask them.

Instagram analytics needs an Instagram Business or Creator account linked to Planoly. Either way of linking works: signing in at instagram.com, or linking through a Facebook Page. A personal Instagram account, or a reminder-only channel, has no insights to read.

If you linked Instagram at instagram.com before October 21, 2026, Planoly did not ask to read your insights then. The Instagram tab shows Reconnect Instagram. Select Reconnect Instagram, sign in at instagram.com, and allow Planoly to read your insights. A published Instagram post's Performance section shows the same prompt with a Reconnect button. With no Instagram account linked, the tab shows Instagram Account Required and a Connect Instagram button.

TikTok analytics needs a connected TikTok account with analytics turned on in the TikTok app. LinkedIn analytics needs a LinkedIn page you are an admin of. A content admin of the page cannot read its analytics, and LinkedIn does not share profile analytics yet. LinkedIn only shows analytics for posts you create through Planoly.

Instagram metrics

The overview cards show, with the change against the previous period:

• Accounts Reached — unique accounts that saw your content.
• Content Views — how many times your content was seen.
• Total Interactions — likes, comments, shares, and saves together.
• New Followers — followers gained in the period.

Below them:

• A reach chart, Accounts Reached over time.
• Reach by Audience — how much of your reach came from followers versus non-followers. On a 90-day range this breakdown shows the last 30 days, because Meta limits it to 30 days.
• A content breakdown across Feed Posts, Reels, Stories, Carousels, and Ads.
• Demographics: Age Range, Gender, and Top Countries.
• Per-post performance, filtered by All content, Feed posts, Reels, or Ads, with views, reach, likes, comments, shares, saves, replies, follows, profile visits, and navigation per post.

Pinterest metrics

Pinterest reports Impressions, Engagements, Pin Clicks, and Saves, plus your top pins, top video pins, and recent pins.

TikTok metrics

The overview cards show Views, Viewers, Post engagements, and New follows, with the change against the previous period. Below them are a daily views chart, Account totals (adding Unfollows and Profile views), audience demographics by country, age, and gender, and your recent posts with their views, likes, comments, and shares.

TikTok reports Viewers, New follows, and Unfollows for Business accounts only. On a personal account those cards show a dash.

LinkedIn metrics

The overview cards show Views, Viewers, Post engagements, and New follows for your page, with the change against the previous period. Below them are daily views and viewers charts and Totals (adding Page views). Posts published with Planoly lists the LinkedIn posts you created through Planoly. Posts made directly on LinkedIn do not appear there.

Reading the report

Check analytics weekly rather than daily — a single day is mostly noise. Compare the same metric across periods with the change indicator on each card, and use the per-post view to find which format is doing the work.