Use analytics

Analytics shows how your published content performed. Planoly reports on Instagram, Facebook (beta), Pinterest, TikTok, and LinkedIn (beta).

Open analytics

Select Analytics in the left sidebar.

Use the switcher at the top to move between Instagram, Facebook, Pinterest, TikTok, and LinkedIn, and the date picker to choose Last 7 days, Last 30 days, or Last 90 days. The default is the last 30 days.

Requirements

Analytics is a paid feature. On a free workspace the page prompts you to upgrade, and if you are not the owner of the workspace it tells you to ask them.

Instagram analytics needs an Instagram Business account connected through a Facebook Page. A personal Instagram account, or a reminder-only channel, has no insights to read, and the page tells you to update the account.

Facebook analytics needs a connected Facebook Page. TikTok analytics needs a connected TikTok account with analytics turned on in the TikTok app. LinkedIn analytics needs a LinkedIn page you are an admin of. A content admin of the page cannot read its analytics, and LinkedIn does not share profile analytics yet.

Instagram metrics

The overview cards show, with the change against the previous period:

• Accounts Reached — unique accounts that saw your content.
• Content Views — how many times your content was seen.
• Total Interactions — likes, comments, shares, and saves together.
• New Followers — followers gained in the period.

Below them:

• A reach chart, Accounts Reached over time.
• Reach by Audience — how much of your reach came from followers versus non-followers.
• A content breakdown across Feed Posts, Reels, Stories, Carousels, and Ads.
• Demographics: Age Range, Gender, and Top Countries.
• Per-post performance, filtered by All content, Feed posts, Reels, or Ads, with views, reach, likes, comments, shares, saves, replies, follows, profile visits, and navigation per post.

Facebook metrics (beta)

The overview cards show Views, Viewers, Post engagements, and New follows for your Page, with the change against the previous period. Below them are a daily viewers chart, Page totals (adding Unfollows and Page views), and your recent posts with their likes, comments, and shares.

Pinterest metrics

Pinterest reports Impressions, Engagements, Pin Clicks, and Saves, plus your top pins, top video pins, and recent pins.

TikTok metrics

The overview cards show Views, Viewers, Post engagements, and New follows, with the change against the previous period. Below them are a daily views chart, Account totals (adding Unfollows and Profile views), audience demographics by country, age, and gender, and your recent posts with their views, likes, comments, and shares.

TikTok reports Viewers, New follows, and Unfollows for Business accounts only. On a personal account those cards show a dash.

LinkedIn metrics (beta)

The overview cards show Views, Viewers, Post engagements, and New follows for your page, with the change against the previous period. Below them are daily views and viewers charts and Totals (adding Page views).

Reading the report

Check analytics weekly rather than daily — a single day is mostly noise. Compare the same metric across periods with the change indicator on each card, and use the per-post view to find which format is doing the work.