Products and courses
Course types and pricing
Five types of course you can sell, the price range suggested for each, and what to weigh when you set your own price.
Updated
On this page
The prices on this page are what you charge learners for your own course. Four things are worth weighing when you set that price.
Content and quality
Polished courses tend to carry higher value, so look at the variety of your content, how well-edited it is, and how it is presented. High-quality content attracts and retains learners, increases word-of-mouth marketing, and builds a strong brand reputation.
The value you provide
Ask what learners will achieve after finishing the course and how your lessons will benefit them. Emphasizing that value is what justifies the price and encourages learners to enroll.
Your market and competitors
Do the due diligence to find what other creators in your niche charge, and compare the value of your course against theirs. That tells you a competitive price point that still leaves the course profitable for you.
Five types of course
Designing different types of course lets you cater to different parts of your audience.
| Type | What it is | Price |
|---|---|---|
| Lead Catchers | Warms up leads and converts followers into customers. A complimentary gift with bonus knowledge that showcases your expertise and attracts potential customers. | Free |
| Micro Courses | A mini-course that gives a sneak peek into the value you offer, to entice people into signing up for other courses or services. | $10 to $35 |
| Introductory Beginner Courses | More in-depth than a micro course and aimed at beginners in your audience. Simple and easy to follow. | $40 to $100 |
| Advanced Courses | For learners ready to step up from beginner courses and delve deeper into their niche. More complex and detailed, with unique content and niche secrets. | $150 to $500 |
| Premium Course Bundles | A form of community building, with exclusive bonus content, 1:1 coaching, Q&As, and livestreams. | $500 to $1000 |
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