Jun 14, 2023
Jun 14, 2023
As a social media manager, it can be overwhelming to juggle all of the expectations your clients have. You’re at the constant mercy of the ever-changing algorithms, you most likely spend your days creating content and writing copy. These days - it’s not just static images and carousels, but also videos, trending sounds & researching hashtags. Outside of content creation, you’re expected to customize & schedule content for various platforms to maximize performance and grow the brands you manage.
With PLANOLY, you can schedule all of your content for every channel in our multi-channel workspace. From Facebook Reels to Tweets, you can do it all in one place. Scheduling content has never been easier.
Let’s dive into some of the best features to know about when scheduling content with PLANOLY.
PLANOLY supports Instagram, TikTok, YouTube, Pinterest, LinkedIn, Twitter & Facebook. Once you create an account with PLANOLY, you’ll name your workspace and be able to start planning content in minutes. After your workspace is set up, you can click “+ NEW POST” to start planning content. You’ll be able to choose which channels you want to plan for and upload media for each channel.
The media options vary greatly by platform - if you’re planning for Facebook, you’ll be able to plan regular feed posts or Reels. If you’re planning for Instagram, you’ll be able to plan Stories, Carousels, Reels & Grid Posts. Not all content types are eligible for auto-posting due to social channel limitations, but any time you can’t schedule something to auto-post, you’ll be able to schedule a reminder to post from the Mobile App.
Note: If you’re familiar with PLANOLY, you may be aware of their Instagram visual planner or Pinterest campaign planner. These planning spaces still exist if you’re wanting to focus on a specific channel.
One of the features that I like the most about the scheduling experience, is that you can customize your content per channel. You may have a video that has slightly different lengths, audio, or messaging by channel. You can upload each variation into the single post view. From there, you’ll be able to customize your caption by channel - including adding any relevant hashtags. Plus, you can pick a date and time per channel to post.
Repurposing content across channels is one of the best ways to work smarter, not harder. That being said, these slight tweaks per social platform can help your content resonate best with each audience.
For some channels, like TikTok, you may want to see what your video will look like prior to posting. This is to ensure that none of your text is covered by any of the buttons on the right side of the screen or cut off at the bottom by your caption. PLANOLY’s preview feature lets you easily see what your content looks like prior to publishing.
Similarly, you can visually see all of the scheduled content you have by channel by hovering over the content on your PLANOLY calendar.
These quick views help save you time re-filming or editing content after it’s supposed to go live. Plus, you can see all of your content at a glance to ensure everything is where it needs to be before posting
While scheduling is a big part of PLANOLY, we also have tools to help you manage content ideas, collaborate with others & more. Try PLANOLY free for 7 days to try out our tool - something you actually want to spend time in every day.