Gabriella Layne-Avery

The Barbie Movie Marketing Strategy Explained

Want to know how to channel Kenergy and the Barbie marketing genius in your content strategy? Discover how Barbie leveraged marketing best practices

Top 5 Brands Nailing it on Threads

Get started on threads with 5 of our favorite brands on threads. Let this be your Treads content inspiration for your upcoming threads posts.

Twitter is Now X, What Does This Mean for Brands?

Twitter is now X. There are a lot of opinions and questions around this rebrand but here's what the move to X means for you and your brand.

How to Create a YouTube Channel

Get started on YouTube by creating your own channel. Here is step-by-step guide and YouTube content strategy tips!

New Feature: How to Add Music to Instagram Posts

Instagram is now letting you include music in your static posts in a new update. Here's how to incorporate this new feature into your social strategy.

Gabriella Layne-Avery

Gabriella Layne-Avery is a Content Strategist, Creative Director, and the founder of the content marketing agency Strut Communications. Known for coining the term ‘sustainable social media,’ she believes it’s 100% possible for small business owners to leverage social media to cultivate engaged, loyal communities for their brands without spending 24/7 doing so.