With trends constantly changing and business models evolving, rebrands aren't uncommon. Very rarely do businesses look or operate the same way they did when they started. For those unfamiliar with a rebrand, it's when a brand needs to change the way the world perceives them. Not only do rebrands deal with how a business looks visually, but how it fits in the marketplace. Rebranding is no easy undertaking but crucial for building credibility, attracting new customers, and staying competitive with similar brands.
In our guide to rebranding, you'll find out if a rebrand is right for you, how to execute your rebrand, and what to consider on social media.
Before starting your rebrand, consider several things in your evaluation process. The first thing? Whether a rebrand is right for you. Read the following questions to help determine if your business is ready for a new brand identity.
After reviewing those questions, you're ready to start your business's rebrand.
Whether you need to reposition yourself in the market or differentiate yourself from competitors, you'll need to find out who your competitors are, who's doing well, and what their customers are saying about their products or services versus yours. Use Twitter's Advanced Search feature to monitor your and your competitors' mentions. If you're looking to reposition yourself in the marketplace, research new brands. For example, if you were known as an underwear company but have decided to offer different products that no longer limit you to a specific market or audience; how do you let customers know you offer more.
To kickstart redesigning your visual identity, you'll lean on your competitive research. Start by defining what your business is and what it offers. Then describe what problem your business solves that your competitors don't or not as well. If you're repositioning your business completely, then develop a new target audience. Is it the same, or is it completely different? How will audiences think of you in this new way?
Now for the fun part, visualizing your new brand identity! This is where you can decide on new logos, brand colors, brand voice, what social channels to use, tagline, bio, and more. Keep in mind what your competitors' branding looks like so you don't create something that's too similar. Too similar to competitors would be confusing and could negatively impact your rebrand's success. After completing your rebrand, it might be helpful to create a FAQ page addressing any significant changes.
Define what you want to achieve with your rebrand. Start by writing down what wasn't working with your business before the rebrand. Then define what you hope to see improves after your rebrand. Make sure you consider your overall business goals along with marketing goals. They need to align and support each other. For example, if one of your business objectives is to increase your sales revenue by $100,000, some of your marketing efforts need to help achieve that objective. Make sure your goals are measurable, realistic, and timely. Don't set a completely unrealistic goal.
After developing your new brand identity, it's time to apply it to your social accounts and website. Here's what to include:
Now that you know how to successfully rebrand your business, it's time to get started!