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5 Fitness Content Trends to Try Out In Your Content Planning

In the ever-evolving world of social media, staying ahead of the curve is essential for fitness creators looking to engage their audience and stand out in a crowded digital landscape. To help you elevate your content game and connect with your followers in new and exciting ways, here are five trending content ideas for fitness creators to try on social media:

#1 Short-form Workout Videos:

With the rise of platforms like TikTok and Instagram Reels, short-form video content has become incredibly popular among users seeking quick, digestible content. Fitness creators can leverage this trend by sharing bite-sized workout routines, exercise demonstrations, or fitness tips in short, attention-grabbing videos. Focus on high-energy, visually appealing content that viewers can easily follow along with, even in the midst of their busy schedules.

#2 Interactive Challenges:

Encourage engagement and foster a sense of community among your followers by creating interactive fitness challenges. Whether it's a 30-day plank challenge, a weekly workout bingo, or a fitness scavenger hunt, challenges provide an opportunity for your audience to participate actively in their fitness journey while connecting with like-minded individuals. Encourage participants to share their progress using a dedicated hashtag and offer incentives such as shoutouts or prizes to keep them motivated.

#3 Behind-the-Scenes Content:

Give your followers a glimpse into your daily life as a fitness creator by sharing behind-the-scenes content. This could include sneak peeks of your workout routines, meal prep sessions, gym sessions, or even candid moments from your personal life. Authentic, relatable content humanizes your brand and allows your audience to connect with you on a deeper level, fostering loyalty and trust.

#4 Educational Content Series:

Establish yourself as a trusted authority in the fitness space by creating educational content series focused on specific topics or areas of interest. Whether it's debunking common fitness myths, providing in-depth tutorials on proper form and technique, or discussing the science behind different training methods, educational content adds value to your audience's lives and positions you as a credible source of information in your niche.

#5 Live Workouts and Q&A Sessions:

Capitalize on the real-time engagement opportunities offered by live streaming platforms like Instagram Live, Facebook Live, and YouTube Live. Host live workout sessions where you can interact with your audience in real-time, provide live coaching and feedback, and create a sense of community among participants. Additionally, consider hosting live Q&A sessions where you can address common fitness-related questions, share personal insights, and connect with your audience on a more personal level.

By embracing these five fitness content trends, fitness creators can captivate their audience, foster community engagement, and establish themselves as influential figures in the fitness industry. Whether you're creating short-form workout videos, hosting interactive challenges, sharing behind-the-scenes content, producing educational series, or hosting live workouts and Q&A sessions, experimenting with these trends can help you keep your content fresh, relevant, and engaging on social media platforms.

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Carrie Boswell

Carrie Boswell is the Digital Marketing Content Specialist at PLANOLY. She is always finding ways to include pop culture and the Gen Z perspective into the content we create for marketers and small business owners.

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