Jul 7, 2021
Instagram is quickly becoming synonymous with popular audio sounds and memes – especially with most social media trends being tied to popular music. Does anyone remember The Weeknd's Blinding Lights dance challenge? Our point being that now more than ever, it’s important to understand the power of audio when you're looking to increase engagement in your Instagram Stories and other Instagram video content. By leveraging audio in your Instagram content, you’re not only adding some personality to your content, but you’re also leaning into trends that can help you reach new audiences. Here we share how to add music to your Instagram Stories and Reels content to increase overall engagement.
Instagram’s music library is vast and widely available to most users. We’ll touch on which accounts can’t add music in the next section, but for now, follow these steps to get started!
Another way to add music to your story without using the music sticker is by using the music note icon.
Related: Ultimate Instagram Video Guide: Tips and Best Practices
If you’re a business account, you’ve probably run into a few blockers when it comes to adding music to your account, and here’s why. Due to copyright restrictions and Facebook’s advertising policies, business accounts using popular songs for branded content will get taken down. Another reason you sometimes can’t add music to your content is if you live in a country where the music feature isn’t available.
Follow these tips for adding music to your content:
We hope this makes adding music to your Instagram content a breeze, so you can start increasing your Instagram Stories and Reels engagement.
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