Jun 9, 2023
On the hunt for content inspiration for Pride Month? You've come to the right place. In this post, we're providing inspo for brands looking to celebrate and support their LGBTQIA+ community members genuinely.
While June is full of rainbows and parades, the tradition of celebrating Pride runs far deeper than that.
The concept of Pride Month grew from remembering the efforts of the Queer liberation movement. On June 28, 1969, a series of riots for gay liberation were sparked by a police raid at the Stonewall Inn in Lower Manhattan, NYC. The first-ever Pride march took place one year after the Stonewall uprising.
Queer activists marched for 30 years before former President Bill Clinton made Pride Month official in 1999.
Today, Pride Month is a time to remember the Queer liberation movement, honor LGBTQIA+ rights, and celebrate LGBTQIA+ culture. It's a time to embrace identity and celebrate the movement's success.
It also serves as a reminder for allies to stand up and support the LGTBQIA+ community.
Social media has the power to educate, unite, and amplify marginalized voices, making it an ideal vehicle for brands wishing to support to LGBTQIA+ community during Pride Month.
However, simply posting pretty rainbows and saying Happy Pride isn't enough. Performative posts without any action to back them up can do more harm than good. In addition to rainbows, avoid using phrases like "yas queen," "slay," "spilling the tea," and "it's giving" in your captions during Pride Month. Even though these phrases are widely used across social media and have become a part of our everyday vocabulary, it's important to know how and where Drag Slang originated and how it became a staple in pop culture.
Here are some ways to truly uplift the Queer community during Pride Month via social media:
Sit back and let your LGBTQIA+ team members share their stories. If they are comfortable, spotlight their contributions to your company.
https://www.tiktok.com/@brookerudisill/video/7105871418671303982?q=pride&t=1686072834203
Share informative content that educates your audience about the LGBTQIA+ community. This is a great way to foster empathy. Educate your audience on topics like the history of Pride Month, Queer terminology, statistics, and ways to support the community.
https://www.instagram.com/p/CtKD4qNOSRu/
Pride Month is all about lifting LGBTQIA+ voices. Partner with content creators, activists, thought leaders, or Queer community members to create content by and for the Queer community.
https://www.tiktok.com/@joshhelfgott/video/7231997207749119275?q=pride&t=1686072834203
Because Pride Month is a time for celebrating and supporting the LGBTQIA+ community, any Pride-related content you make should not carry the intention of profit for your brand. Instead, take this opportunity to support LGBTQIA+ causes by spreading brand awareness for local LGBTQIA+-specific charities.
Donate a percentage of profit on your regular merchandise on a specific date, donate a fixed amount, and offer to match follower donations to show your commitment.
Organize a Pride Month contest encouraging your audience to share some Queer content featuring themselves. This inspires LGBTQIA+ voices in your audience a chance to celebrate their identities via creative expression. You can have your audience vote and offer shoutouts, goodies, or donation matches as prizes.
Amplify Queer voices by sharing their content, brands, and products with your audience. This Pride Month social post idea can be repeated weekly or even daily.
https://www.instagram.com/p/CtKD3isLPk6/
While the flood of LGBTQIA+ users celebrating their identities this month brings joy to many, it can be devastating for members of your community who do not feel safe sharing their Queer identities with the world. Information on LGBTQIA+ resources, helplines, and local support groups can be a lifeline for those suffering in silence.
https://www.instagram.com/p/CtJv98JpEyp/
Nobody's perfect. Pride Month is a good time to analyze your brand's internal policies, work environment, and inclusivity efforts. Use feedback from LGBTQIA+ team members and create an action plan to address potential issues and create a more inclusive, supportive, and respectful culture.
Sharing this process on social media shows your brand dedicates itself to supporting the LGBTQIA+ community during Pride Month and beyond. You may even inspire other brands in your industry to do the same.
Invite LGBTQIA+ voices to have a conversation via live stream. They may wish to share their experiences, provide constructive feedback, or participate in a dialogue about Queerness in your industry. You might even have members of your audience join the conversation.
Research Pride-related events happening in your area and get involved. For example, you could participate in a Pride parade or find volunteering opportunities for your team. Promote community participation beforehand, then share content about your experiences once the event is complete.
https://www.tiktok.com/@infolyavwnx/video/7235665533704719662?q=pride&t=1686072834203
Pride Month is a time for celebrating the LGBTQIA+ community and all its identities. Sharing content that uplifts all identities builds trust and transparency between your brand and its audience. These Pride Month social post ideas are designed to help your community feel truly seen and supported.
Do you want to participate but don't have the bandwidth to knock out all ten Pride Month social post ideas? PLANOLY offers yearly content calendar downloadables that include important holidays for each month and a content subscription with content templates you can adapt for specific holidays. Give them a try!
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