You're probably planning in one place and scheduling in another. A doc or a spreadsheet for ideas, a separate tool to actually publish, and a copy-paste bridge between them that eats a chunk of your week. That gap is the real problem, not a lack of good prompts. For the full picture of what Planoly is building around AI content workflows, start with Planoly's MCP hub.
What Is an AI Content Calendar Workflow?
It's a single continuous process, run through Claude connected to Planoly, that takes you from an empty calendar to a scheduled month of drafts without switching tools in between. Instead of planning in Notion, then re-typing everything into a scheduler, the same conversation pulls your data, drafts your angles, and pushes the finished posts onto your calendar. Here's the actual sequence, with the real prompts at each step.
Step 1: Pull Your Last 60 Days of Performance
Start by asking Claude to look at what already happened on your account, not what you think should happen next month.
Prompt to use: "Pull my last 60 days of posts from Planoly and rank them by saves, shares, and watch time. Group them by format and topic."
Why it works: You're building next month's plan on evidence instead of a blank page, and the ranking surfaces patterns you'd likely miss scrolling your own grid.
Step 2: Identify Which Formats and Topics Held Attention
With the data pulled, ask Claude to summarize the pattern in plain language, not just a list of top posts.
Prompt to use: "Based on that data, what three formats and what three topics are actually working for this account right now?"
Why it works: This is the step that replaces the spreadsheet tab where you'd normally eyeball numbers by hand. The human decision here is judging whether the pattern still fits your goals this month, not just following it blindly.
Step 3: Generate Angles From What Held Attention
Now turn the pattern into a list of specific ideas, tied to those formats and topics rather than generated from scratch.
Prompt to use: "Give me 10 content angles for next month based on those three formats and topics, with a one-line hook for each."
Why it works: Angles generated from your own top performers land differently than generic topic lists, because they're built on what your specific audience already proved they'd engage with.
Step 4: Draft in Your Own Voice
This is the step you don't hand off. Take the angles you actually like and write the captions yourself, or dictate the rough version and have Claude clean up grammar and length only, never tone.
Prompt to use: "Take this rough draft and tighten it for length. Don't change the wording or add anything I didn't say."
Why it works: Fully AI-written captions in a generic voice are the one part of this workflow proven to underperform. Keeping the actual words yours is what keeps the plan from sounding like everyone else's.
Step 5: Push Everything to the Calendar as Drafts
Once the captions are written, the last step is pure admin: formatting for each channel and scheduling.
Prompt to use: "Format these 10 posts for Instagram and TikTok, and add them to my Planoly calendar as drafts for next month, not published."
Why it works: Nothing goes live without you reviewing it first. This is the human decision point that matters most, since it's the last check before anything reaches your audience.
If you're currently planning in a spreadsheet and scheduling somewhere else, claude.planoly.ai walks through connecting the two in one sitting. Already using Claude for other work? You can find Planoly directly in the Claude Connector Directory.
Frequently Asked Questions
What's the best software to plan and schedule social content with AI?
The best setup is one continuous workflow rather than two separate tools. Planning in one app and scheduling in another means re-typing everything by hand, which is exactly the step this workflow removes.
Do I still need Notion or a spreadsheet if I use this workflow?
Not for content planning specifically. You can keep a spreadsheet for other business tracking, but the calendar itself lives in one place from idea to scheduled draft.
Does AI decide what gets posted in this workflow?
No. AI pulls data, drafts angles, and formats posts as drafts. You decide which angles to use, you write the actual captions, and you approve everything before it schedules.
How far back should AI look before planning next month's content?
Sixty days is enough to catch real, recent patterns without pulling in a one-off post from a launch or collaboration that skews the data.
Can this workflow post automatically without me reviewing it?
No. Every post lands on the calendar as a draft. Nothing publishes until you review and approve it.
TL;DR: Pull your last 60 days of performance, identify what's actually holding attention, generate angles from that pattern, draft the words yourself, then push everything to the calendar as drafts for review. One continuous workflow, five human decisions, zero copy-paste bridges. Where's the copy-paste step in your current process that this would remove?
