Do automated Instagram DMs actually work? The published data looks promising but is almost all vendor-reported. Here's what it shows and how to test it.

Do Automated Instagram DMs Work? What the Data Shows

Do Automated Instagram DMs Actually Work? What the Data Shows

Instagram says trial reels are ranked separately and don't affect your regular reels. Here is what that means and what to check if your reach changes.

Do Trial Reels Hurt Your Instagram Reach?

Instagram reports more non-follower reach from trial reels, but independent evidence is thin. Here's every published figure, labeled, and how to test it yourself.

Do Trial Reels Work? What the Research Actually Shows

Do Trial Reels Actually Work? What the Research and Real Tests Show

What lead magnet should you send through Instagram DMs? How to pick one, which formats work in a DM, and how to get the email address afterward.

Instagram Lead Magnet Ideas for Comment-to-DM

What Lead Magnet Should You Send Through Instagram DMs?

Compare a trial reel with your other trials, not your regular reels, and weight watch time and sends over raw views. How to decide what to share.

Which Trial Reel Metrics Matter Before You Share It?

Which Trial Reel Numbers Should You Look at Before Sharing It to Everyone?

The five metrics that belong in a social media report, the ones you can cut, and how Metricool, Buffer, Later, Meta and Planoly handle reporting.

What to Include in a Social Media Report (and What to Cut)

Which Metrics Belong in a Social Media Report, and Which Can You Cut?

AI tools like Claude are already reading your social posts to answer people's questions. Here's how to structure your content so they find and trust you.

Answer Engine Optimization: A Social Media Guide

Is Your Social Media Content Actually Showing Up in AI Answers?

Cut monthly client reporting from hours to minutes. See what's fully automatable, what still needs you, and which tool fits a freelancer versus an agency.

Automate Monthly Social Media Client Reports Fast

How Do You Automate a Monthly Social Media Report for Clients?

A plain-English explainer on what a Claude connector is, with three before-and-after examples for social media work and what it doesn't do.

What Is a Claude Connector? A Guide for Social Media Managers

What Is a Claude Connector, and Why Would a Social Media Manager Care?

A post can get thousands of likes and add almost nothing to your follower count. If your goal is audience growth, you need to know which content format is doing which job.

The 3 Post Types That Drive Follows vs. The 3 That Drive Likes

Remember the last time you wanted to find a cute brunch spot, a skincare routine that actually works, or a quick tutorial on how to edit your videos? Chances are, you didn't Google it. You probably went to TikTok, or maybe even Instagram.

How to Optimize Your Social Content for SEO

How to Use Keywords on Instagram

Instagram just rolled out four new analytics features that give creators a deeper look into how their content is performing—and more importantly, why it's performing the way it is.

Instagram Rolls Out 4 New Insights, Including Top Followers Drivers & Carousel Likes

How to Use Instagram’s New Insights to Grow Your Account

TikTok isn't just an app for teens anymore, it's become the go-to platform for content discovery and brand growth in 2025. With over 5.5 billion downloads globally and brands continuing to invest billions into influencer partnerships and platform-native content, TikTok is still one of the biggest opportunities for up-and-coming brands and creators. Here's how to build your platform. .

How to Get More TikTok Followers in 2025

In 2025, growth on Instagram is less about chasing viral moments and more about building genuine community, sharing value-packed content, and showing up consistently across multiple formats. Whether you're a creator, brand, or side hustler, here are seven strategies to grow your Instagram following this year.

How to Get More Instagram Followers in 2025

Let's break down the basics of Search Engine Optimization (SEO) for creators and how you can use keywords to optimize your content for more views on TikTok and Instagram.

Mastering SEO for Social Media

Mastering SEO for Social Media: A Creator’s Guide to More Views

Creators, it's your year and we're here to take your following to infinity and beyond. Learn how to grow your following 6x this year with Planoly.

How to Grow Your Social Media Following by 6X

Grow Your Social Following 6X in 2024

Hashtags are a crucial part of any strategy and keeping them organized is key to success. Learn how you can use PLANOLY to manage your hashtags.

Organize and Manage Hashtags for Your Social Channels

How to Manage Hashtags for All Your Social Channels

Knowing what hashtags to use is an important part of your content strategy. We'll walk you through how to perform your own hashtag research!

Leveraging the Best Hashtags: How to Do Hashtag Research

If you want your content to perform better and grow on Instagram, it's time to learn how to optimize your content with these Instagram SEO tips.

Instagram SEO: How to Optimize IG Content

Do posting times matter? There's been some back and forth on this topic but here's what we know about how effective this strategy still is.

Does it Matter What Times You Post on TikTok & Instagram?

TikTok search is a powerful tool to get your content discovered. Learn about how to best utilize TikTok search and best practices to follow as a business.

How to Use TikTok Search

We know hashtags are supposed to increase engagement but which to use? In this post, we'll talk all about how to choose Reels hashtags for growth.

How to Use Instagram Reels Hashtags for Engagement

Are you making great content only to get crickets on social media? We talk about what content to focus on, how to increase your reach ,and your likes.

How to Get More Likes On Instagram

Many brands and creators have reported a downturn in their IG numbers. In this post, we investigate why and share some ways to improve your metrics.

Why Am I Losing Followers on Instagram?

You've spent the time making TikTok content but how do you know if they're doing well? This post is all about the TikTok metrics to keep in mind.

Understanding TikTok Analytics: What Marketers Should Know

Many brands have an active social media presence, but there are ways to further grow a brand's online presence. Learn more in this PLANOLY blog post!

10 Ways to Build Your Brand on Social Media

Wouldn't it be great if everything we created went viral? PLANOLY shares techniques and best practices to push your content closer to going viral.

How to Go Viral: Viral Marketing Techniques & Examples

Do you know the best time to post on Instagram? PLANOLY studies users across 10 time zones to determine when it's the best time to post on Instagram.

When's the Best Time to Post on Instagram?

You've created great content and now you want to get more eyes on your posts. In this post, we'll teach you how to drive traffic to your content.

What is Content Promotion? How to Drive Traffic to Your Posts

You need to improve your digital marketing efforts but what metrics are important? Let's dive into important metrics to keep track of as a business.

Digital Marketing Analytics: Metrics You Need to Know as a Business Owner

Pinterest is a valuable place to market your business or brand. Learn what the Pinterest algorithm is looking for so you can best optimize your pins!

Understanding Pinterest Search: How the Algorithm Works

Ever wonder what the most effective hashtag strategy is on TikTok? We've got you covered! We talk all about TikTok hashtag strategy in this PLANOLY blog post!

TikTok Hashtags: Guide to Using Hashtags to Boost Visibility

Have you wondered how your Instagram engagement compares? We dive into our data to find out how follower count can affect your engagement rate.

How Your Instagram Account Size Can Affect Your Engagement Rate

Instagram Engagement Rates: Do More Followers Lead to Better Engagement?

It's important to do competitor analysis research to help build out a great social media strategy. Learn how to do your own competitor analysis.

How to Conduct a Social Media Competitor Analysis

Using hashtags is a great way to grow your reach but which hashtags to use? We'll reveal the best hashtags for midtier influencers and SMBs.

The Best Hashtags to Grow Your Instagram Audience

We'll show you how to use Instagram's search feature & explore page and how they can help you be more successful in your Instagram marketing strategy.

How to Search Instagram: A Guide to Using the Search & Explore Page

Pinterest Analytics is a huge part of your marketing strategy if you're a small business or creative. Find out how to use it to increase engagement.

How to Use Pinterest Analytics to Increase Engagement

Finding hashtags that's important to your niche is equally important. We'll walk you through how to find relevant hashtags.

Every Platform Change in Q2 That You Should Care About

Growth Optimization