created from a personal need & built from a brand’s perspective
When Brandy gave birth to her first son in 2013, she depended heavily on her e-commerce for her jewelry brand sales. Her
husband, Andy saw the correlation between her Instagram posts and online sell-through. When she didn’t post, she didn’t
get a sale. As a new mom and sole content creator for @brandypham, she had to manage her time wisely. Her process was
shooting/editing photos during nap/feeding times, e-mail images to herself, edit & arranged a ‘fake’ feed in Photoshop,
type captions on Evernote, and set alerts to post each photo. Andy thought, “how can something so simple be so complicated?”
and Planoly was born. Brandy designed all the wireframes and the ‘flow’ of each screen. All features that we have are
actual features that are used by Brandy herself.
Planoly was thoughtfully designed from a designer’s and editor’s point of view. Beautifully crafted to be simple, clean
and easy to use. It’s the FIRST VISUAL PLANNER for INSTAGRAM. Clear and to the point web and mobile app — Planoly is
the most effective visual social media planner on the market (oh, and you can schedule too)!