It’s no surprise that video content is here to stay. In fact, it’s the most shareable content on social media and is a great way to educate, inform, and entertain your audience. In this post, we'll walk you through tips and tricks on how to build your video strategy on Pinterest with PLANOLY’s Pin Planner.
Pinterest goes beyond the traditional role of a social platform. It’s a dynamic search tool used to inspire users while simultaneously driving awareness, traffic & conversions for your brand. Use it to help increase and steer traffic to your website, blog, or any URL. Plus, your content on Pinterest has a longer lifespan - helping you reach audiences way long after it has been published.
Video content on all social platforms, including Pinterest, is thriving. In fact, “social video generates 1,200% more shares than text and image content combined” and “55% of people pay close attention when consuming video – more than all other types of content.” Even Pinterest has shared that they are focusing and investing in video content. So whether you’re looking to show off your brand’s personality, educate on products or services, or provide insight to your audience, video content is your best bet!
Everyone loves new and fresh content, and this includes video content. Plus, Pinterest encourages this! It’s important to think outside of the box when creating your video content while also incorporating Pinterest best practices.
Let’s keep it simple. Here are a few best practices when it comes to publishing video content on Pinterest.
PLANOLY Pro-Tip: Read more here on the creative specs for video Pins.
Camille Styles does a fantastic job with the video Pin above. Not only is this video Pin short (less than 45 seconds) and doesn’t rely on audio, but the text is overlaid and easy to follow. Her Pin title and description are to the point and easy to digest. I don’t know about you, but I sure do feel inspired after watching it!
Make planning and scheduling your video easier with Pin Planner. Pin Planner is PLANOLY’s go-to platform that makes planning and organizing your Pinterest content simple. On Pin Planner, you can upload, schedule, and publish static and video Pins to Pinterest. Plus, the visual library makes it easier than ever to organize and plan your Pins.
Shout out to our campaigns feature, a paid feature that lets you bulk schedule Pins and manage hundreds of images and videos across multiple Pinterest boards - giving you an ever-present voice on Pinterest. If we haven’t inspired you yet, our content marketing team tested this feature and discovered they scheduled content 5 times faster with campaigns. That’s a lot of time saved!
Observe and track your video Pin’s performance right in Pin Planner. We have an entire section dedicated to analytics. Navigate to the analyze tab and find these two top metrics to get insight into your video metrics:
We can’t wait to see you get started with creating video Pins on our Pin Planner! We hope this provided you with the tips and tricks needed to begin uploading and planning your video content through PLANOLY’s Pin Planner.