It happens all too often — you see a trending sound being used everywhere on TikTok and Instagram. You think of a funny way to apply it to your brand, you open TikTok to film the video, and you quickly realize that your business account doesn't have access to that audio clip. Why does this happen, and how can you navigate it?

Commercially Licensed vs. Trending Sounds: What Can Brands Use?

For the longest time, dropping a link in an Instagram caption was a faux pas — a telltale sign of a not-so-savvy social media manager. But now, that may be changing. Meta has officially begun testing clickable links in Instagram captions.

Instagram is Finally Testing Links in Captions

Let's be real, you didn't start a business so you could spend your afternoons filming TikToks. You're managing product development, building a team, learning fundraising, and doing about a hundred other things that actually keep the lights on. Becoming the face of your brand can feel like one ask too many.

Why Founder-Led Content Works — And 5 Brands Proving It

In the last decade, influencer marketing has transformed from simple gifting collaborations into a $30+ billion industry. It’s become a primary marketing channel for brands across beauty, fashion, and beyond, with brands allocating bigger and bigger portions of their marketing budgets towards influencer partnerships.

Same Platform, Different Paycheck: The Racial Pay Gap in Content Creation

You may have noticed your Instagram feed was flooded with throwbacks to 2016 last week. Over-edited selfies, Snapchat puppy dog filters, and OOTDs in front of brightly colored walls. Which begs the question: why is everyone so obsessed with 2016 again?

Why Is Everyone Obsessed With 2016 on Instagram?

If you've been feeling foggy, uninspired, overstimulated, or vaguely unwell for no obvious reason, there's a good chance it's not burnout — it's brainrot.

An Anti-Brainrot Guide for Anyone Who's Been Online Too Long

An Anti-Brainrot Guide for Anyone Who’s Been Online Too Long

Burnt out but still need to post? This guide shares realistic ways creators and small business owners can find relief without disappearing online.

What to Do When You're Burnt Out But Still Have to Post

What to Do When You’re Burnt Out But Still Have to Post

Break the doomscrolling habit with 8 simple, screen-free ideas you can do in 10 minutes or less to reset your focus and feel better fast.

8 Things to Do Instead of Doomscrolling

Feeling creatively blocked? Try these offline creative hobbies to spark inspiration, reduce screen time, and reconnect with your creativity.

Creative Hobbies to Try This Year (That Don't Involve a Screen)

Creative Hobbies to Try This Year (That Don’t Involve a Screen)

Explore 2026 predictions for the social media industry and the creator economy, from community-first strategies to human-first stroytelling.

2026 Predictions for Social Media & the Creator Industry

Learn how evergreen content builds long-term growth, how trends boost reach, and how to plan both efficiently using Planoly.

When to Use Evergreen vs. Trend-Driven Content

Instagram has quietly begun rolling out a major update – posts are now limited to just three hashtags. This comes months after Instagram publicly acknowledged that hashtags no longer meaningfully increase reach, and it signals a definitive shift in how content is categorized, surfaced, and recommended across the app.

Instagram is Limiting Users to 3 Hashtags Per Post

TikTok photo carousels are trending. Get 15 low-lift content ideas you can create quickly and schedule in Planoly to stay active on TikTok.

15 Easy TikTok Carousel Ideas

Sometimes the best posts are the simplest ones. To help you stay consistent (and keep your content calendar full), here are evergreen post ideas that work any time of year, on any platform.

50 Evergreen Content Ideas When You Don't Know What to Post

50 Evergreen Content Ideas for Days You Don't Know What to Post

Instagram is shaking up how we move through the app — and it's all about putting Reels and DMs front and center. Starting this week, users will see the option to opt in early to a new navigation layout designed around the features people use most.

Instagram's Latest Update Prioritizes Reels and DMs

Instagram Is Prioritizing Reels and DMs

Instagram is moving highlights to the grid, in an effort to simplify the profile. Here's how creators can adapt.

Instagram is Moving Story Highlights to the Grid

How to Use Keywords on Instagram

Instagram Broadcast Channels are one of the most effective ways to build community around your brand – and one of the most underutilized tools on the app. Whether you're a creator, small business, or established brand, broadcast channels give you a direct line to your most engaged audience members. Let's break down what they are, how to use them, and why they can become a powerful part of your growth strategy.

How to Use Instagram Channels to Build Your Brand

How to Use Instagram Broadcast Channels to Build Brand Loyalty

TikTok has begun limiting the number of hashtags you can add to your posts. Here's what this means for creators.

TikTok Just Rolled Out a 5-Hashtag Limit

Instagram just dropped a new feature that lets you link multiple Reels together—perfect for creators who love building series, tutorials, or follow-up content.

How to Use Instagram's New Linking Reels Feature

How to Use Instagram’s New Linking Reels Feature

Instagram has introduced a new Reposts feature, giving creators the ability to reshare content directly to a dedicated tab on their profile. It's a simple update with big impact, making it easier than ever to highlight other creators and amplify community content.

How to Use Instagram's New Reposts Feature to Grow Your Brand

How to Use Instagram’s New Reposts Feature to Grow Your Brand

Does scheduling Instagram posts affect your reach? Do hashtags still work? Learn the truth behind these 7 common Instagram myths.

Debunking 7 Common Instagram Myths

The ultimate guide to Instagram content—discover which format works best for every goal, from reaching new audiences to engaging your followers.

The Ultimate Guide to Every Type of Instagram Content

Instagram just rolled out four new analytics features that give creators a deeper look into how their content is performing—and more importantly, why it's performing the way it is.

Instagram Rolls Out 4 New Insights, Including Top Followers Drivers & Carousel Likes

How to Use Instagram’s New Insights to Grow Your Account

Instagram just rolled out Reposts, Friend Map, and a new Friends tab in Reels—making it easier to share content, explore local spots, and see what your friends are into. Here's how to use them.

Instagram Rolls Out Reposts, Friend Map & a New Reels Tab

Instagram Rolls Out 3 New Features: Reposts, Friend Map & a New Reels Tab

TikTok isn't just an app for teens anymore, it's become the go-to platform for content discovery and brand growth in 2025. With over 5.5 billion downloads globally and brands continuing to invest billions into influencer partnerships and platform-native content, TikTok is still one of the biggest opportunities for up-and-coming brands and creators. Here's how to build your platform. .

How to Get More TikTok Followers in 2025

Planning a month's worth of content might sound overwhelming—but it doesn't have to be. With the right tools and a few simple strategies, you can map out 30 days of content in less than an hour.

How to Plan a Month of Content in an Hour

Tired of seeing the same boring product photos over and over? Same. Whether you're a UGC creator, small biz owner, or content creator, here are six creative ideas to try for your next shoot.

Product Shot Ideas for UGC Creators

6 Creative Product Shot Ideas You Haven’t Tried Yet

Starting July 10, 2025, Instagram posts are now showing up in Google Search results. Yep, your Reels, carousels, and static posts could soon appear alongside blog posts and websites when someone Googles a relevant topic.

Instagram Posts Are Now Showing Up in Google Search

If you have any amount of followers on social media—whether it's 300 or 30,000—you can start monetizing your social presence. Here are five of the most popular ways to start earning.

5 Ways to Monetize Your Social Following

These days, more and more creators are turning to faceless content—a strategy that allows you to grow your presence, connect with your audience, and even monetize, all without ever stepping in front of the camera

How to Become A Faceless Content Creator

The Rise of Faceless Content

In 2025, Instagram isn't just a photo-sharing app—it's a multi-format machine powered by Reels, DMs, Broadcast Channels, and algorithmic discovery. So, does planning your grid still matter?

Does Planning Your Instagram Grid Still Matter in 2025?

In 2025, growth on Instagram is less about chasing viral moments and more about building genuine community, sharing value-packed content, and showing up consistently across multiple formats. Whether you're a creator, brand, or side hustler, here are seven strategies to grow your Instagram following this year.

How to Get More Instagram Followers in 2025

A lot of creators avoid picking a niche because they're afraid it'll limit their creativity or lock them into one type of content forever. But the truth is, not having a niche is what usually holds you back. When you're posting a little bit of everything, it's hard for your audience to know what you're about—and even harder for brands or clients to see your value. A niche gives your content direction. It helps you attract the right people, create with purpose, and build a brand that's both memorable and monetizable.

How to Find Your Niche as a Content Creator

Whether you're a content creator, coach, freelancer, or founder—LinkedIn isn't just for resumes. It's where thought leadership, high-value connections, and brand-building happen daily.

Why Creators Should Be On LinkedIn

Instagram's new Unlockable Reels are a powerful tool for building community, driving engagement, and offering bonus value. Here are three smart strategies to get started.

Three Ways to Use Unlockable Reels

If you've ever downloaded a free checklist, guide, or template in exchange for your email address—you've experienced the power of a lead magnet firsthand. For creators and small business owners, lead magnets are one of the smartest ways to grow your audience and your revenue.

What's a Lead Magnet? (+ How to Create One That Actually Works)

What’s a Lead Magnet? (+ How to Create One That Actually Works)

Batching your content (aka creating multiple pieces at once) is one of the best ways to save time, stay consistent, and—most importantly—avoid burnout. But if you're not careful, batching can also become another overwhelming task on your to-do list. Here are 5 ways to batch content without burning out:

5 Tips for Batching Content Without Burning Out

Noticed more carousels popping up in your feed lately? You're not imagining it—and if you're not already using them, it might be time to bring them back into your content mix.

How to Design High-Performing Instagram Carousels

Instagram Carousels Are Making a Comeback

April brought a wave of exciting new features and updates across your favorite platforms. From fresh Instagram features to LinkedIn upgrades, here's what creators and brands should keep on their radar this month.

April Social Media Platform Updates

April Social Media Updates: What Creators Need to Know

For years, creators have debated whether scheduling posts using third-party tools like Planoly could negatively impact reach or engagement on Instagram. We finally have a definitive answer—and it comes straight from Instagram itself.

Does Scheduling Your Posts Affect Your Post Reach?

Use these strategies to improve your Instagram Story reach.

How To Increase Your Instagram Story Views

Instagram' highly anticipated video editing app, Edits, is here. Here's everything you need to know.

A Complete Review of Instagram's New Edits App

Everything You Need to Know About Instagram's "Edits" App

These days, people are scrolling faster than ever—so if you want to grab their attention, you need to lead with something that stops them in their tracks. Here are 20 hook ideas for your next viral post, plus 5 basic hooks to avoid.

20 Hook Ideas for Your Next Viral Post

Learn how to turn one content idea into five engaging formats to grow your reach, boost engagement, and stay consistent.

One Post, Five Ways: How Creators Can Repurpose Content for Maximum Reach

One Post, Five Ways: How Creators Can Repurpose Content

Identifying your content pillars is a game-changer for creators looking to build a cohesive, impactful brand. With the right pillars in place, you'll find it easier to create content that resonates with your audience and aligns with your goals.

How to Identify Your Content Pillars

From astrology to coaching to real estate, here are some of the top digital product ideas for nearly every industry.

70+ Digital Product Ideas for Passive Income

Another month, another round of social media updates! From Instagram's AI generated comments to Threads new profile interests and TikTok's looming deal, here's what's new in the world of social media this March.

March 2025 Social Media Updates

Five tips for creating higher quality video content for social media.

How to Shoot High Quality Video Content for Social Media

How to Shoot High Quality Video Content

What started as a small coffee shop in Rhode Island has turned into a viral sensation, thanks to the power of TikTok. Here's how they did it.

Case Study: How The Nitro Bar Became a TikTok Sensation

Case Study: How The Nitro Bar Became a Viral TikTok Sensation

From best-performing content to tips for staying consistent, here's what we learned from posting consistently on TikTok for 30 days.

How to Post Consistently on TikTok

30 Days of TikTok: What I Learned from Posting Daily

A signature series makes your content more recognizable, binge-worthy, and easier to produce. Here's how to create a signature series that's unique to you or your brand.

How to Create a Signature Series as a Content Creator

Let's break down the basics of Search Engine Optimization (SEO) for creators and how you can use keywords to optimize your content for more views on TikTok and Instagram.

Mastering SEO for Social Media

Mastering SEO for Social Media: A Creator’s Guide to More Views

Understanding Instagram's ranking system is crucial for creators looking to maximize their reach and engagement. Here's what you need to know.

How the Instagram Algorithm Works in 2025

How Instagram Ranking Works: Everything You Need to Know

From vertical grids to a brand new video editing app, here are all the latest Instagram updates.

All the Latest Instagram Updates: Edits, Vertical Grids & More

Instagram Just Dropped These Major Updates

With many creators turning to YouTube amid concerns over a potential TikTok ban, here's a crash course on mastering the video-sharing platform.

YouTube Crash Course: How to Grow on the Video-Sharing Platform

Digital products are an amazing way to share your expertise, grow your personal brand, and generate passive income.

5 Digital Products You Can Sell in 2025

Five Digital Products You Can Sell in 2025

While the future of the platform remains uncertain, there are steps you can take now to protect your content, maintain your audience, and adapt your strategy.

How to Prepare for the TikTok Ban

Here's how Poppi mastered the art of PR gifting in 2024 and what other brands can learn from them to level up their strategies in 2025.

How Poppi Mastered the Art of Influencer Gifting in 2024

Instagram's new scheduling feature allows creators to schedule messages up to 29 days in advance.

You Can Now Schedule Instagram DMs

Everything you need to know about Instagram's new Trial Reels feature, designed to empowers creators to test new content.

Instagram Trial Reels: What You Need to Know

What to Know About Instagram Trial Reels

7 Tips from Influencer Marketing Managers to Get More Brand Deals in 2025

Tips from Influencer Marketing Managers to Get More Brand Deals in 2025

Discover 2025's top influencer and content creator trends: from micro-creator growth to B2B deals and AI-driven social media shifts.

2025 Predictions for Content Creators & Influencer Marketing

Explore 2025's top social media trends: AI-driven content, brand authenticity, community-centered campaigns, niche marketing, and more.

2025 Predictions for Social Media

2025 Predictions for Social Media Marketing

Instagram recently announced that users can reset suggested content across their Explore page, Reels and Feed.

How to Reset Your Instagram Algorithm

Content ideas and planning tips for Vlogmas, plus 20 ideas for what to post during the challenge!

The 2025 Guide to Vlogmas

Everything you need to know to maximize your presence on Threads and make meaningful connections.

How to Build an Audience on Threads

A strong marketing plan can help you capture new customers, increase sales, and make the most of the holiday season.

Small Business Owner's Guide to Maximizing Black Friday Sales

Small Business Owner’s Guide to Maximizing Black Friday Sales

Your roadmap for launching digital products online and generating passive income as a creator.

Every Platform Change in Q2 That You Should Care About

Codi Foster

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