PlanolyReal estate content guide
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Free content and strategy guide · Real estate

A full week of posts, done in one sitting.

Instagram, LinkedIn and YouTube for agents who are out in the field most of the day, plus a steal-this library of post templates.

Try Planoly freeBrowse the free IG templates ↓
  • Instagram
  • LinkedIn
  • YouTube
  • Canva-ready templates

This week, scheduled

Autopublish on
  • MonA "Just listed" post template over a shingled home, with the address, bedrooms, bathrooms, square footage and price.
  • TueA "Neighborhood guide" card laid over a collage of a tree-lined street and a pink front door.
  • WedA kitchen photo above the title "Prepping your home to sell", with "Swipe for all three".
  • ThuA cream card titled "3 market shifts I’m watching this quarter" with three numbered placeholders.
  • FriA "Sold!" door-hanger template over a shingled home with a brass door handle.
  • Just Listed carouselInstagram · Mon 9:00
  • Market pulse postLinkedIn · Thu 8:00

01 — Why social matters

Your next client looks you up before they ever call.

  • 33%

    of buyers say online research played a key role in choosing their agent.

    Source: Zillow, 2025 Consumer Housing Trends Report for Agents

  • 39%

    of agents say social media produces their most quality leads.

    Source: NAR, 2025 REALTORS® Technology Survey

  • 47%

    of buyers hired the first agent they contacted.

    Source: Zillow, 2025 Consumer Housing Trends Report for Agents

“Instagram and LinkedIn have become paramount to our lead generation.”

Ricardo Rodriguez, Coldwell Banker, Boston · Source: HousingWire, 2021

02 — The fix

Schedule all your content in one sitting

Between showings, open houses and closings, you’re out of the office about 90% of the day, so posting “when you have a minute” means posting rarely. Block one sitting a week, line up your posts, and schedule them ahead with a tool like Planoly. You look like an active broker every day, and you’re fresh in front of anyone new who finds you.

  1. Connect your socials

    Hook up Instagram, LinkedIn and your other accounts in one place, so you plan everything from a single view.

  2. A weekly Planoly calendar with real estate posts scheduled days ahead: Just Listed, Area tour, Showing, Market update, Just Sold.

    Schedule days ahead

    Drop in a week of posts on a Sunday night or a slow Tuesday, and pick the day and time for each one.

  3. Notifications showing scheduled posts that went live with check marks: Just Listed on Instagram, Market update on LinkedIn, Neighborhood tour on YouTube, Just Sold on Instagram.

    Autopublish

    Posts go live on schedule while you’re out at a showing. No reminders, no last-minute scrambling.

“Even if I convert one person per month from Instagram, it pays for itself.”

Devan Weisser, Century 21 agent · Source: HousingWire, 2021
Try Planoly free

14-day free trial. Schedule your first week today.

03 — The big question

“But what do I post?”

Everyone gets stuck here. Steal a template below: drop in your own photos, edit the caption, and schedule.

04 — The content library · Part 1

Recurring listing templates

Every listing and every close is a post. Set these up once and reuse them each time.

  • A "Just listed" post template over a shingled home, with the address, bedrooms, bathrooms, square footage and price.
    • Instagram
    • LinkedIn

    House listing: Just listed

    Just listed on Maple Street. A sunlit kitchen opens to a fenced backyard, and the home is steps from the park. Open house Saturday 1–3. DM me for details.

    Open in Canva ↗canva.link/7qggboke6ynvoa7
    Then schedule it in Planoly.Try Planoly free →
  • A "Sold!" door-hanger template over a shingled home with a brass door handle.
    • Instagram
    • LinkedIn

    House sold: Just sold

    Just sold: 48 Harbor Lane. Congratulations to the new owners, and thank you for trusting me with the process. Thinking about selling? Let’s talk about your timeline.

    Open in Canva ↗canva.link/lizdzhlexha86ie
    Then schedule it in Planoly.Try Planoly free →

  • Next step

    Add your photo. Schedule it in Planoly.

    Open a template in Canva, drop in your own image, then line it up on your Planoly calendar and let it autopublish. Free for 14 days.

    Try Planoly free

04 — The content library · Part 2

Recurrent content templates

Formats you can run every week or month, in your own voice, for your own area. Steal any of them.

  • A "Neighborhood guide" card laid over a collage of a tree-lined street and a pink front door.
    • Instagram
    • LinkedIn

    Neighborhood breakdowns

    Neighborhood breakdown: Riverside. Tree-lined streets, a Saturday farmers market, and a 10-minute walk to the train. Here’s what a regular day looks like here.

    Open in Canva ↗canva.link/421uqpfqouw2dqb
    Then schedule it in Planoly.Try Planoly free →
  • A cream card reading "5 reasons to buy in Oakdale" over a shingled home.
    • Instagram
    • LinkedIn

    Listicles

    5 reasons Oakdale keeps coming up in my conversations: [reason 1], [reason 2], [reason 3]. Which would you add? Save this for later.

    Open in Canva ↗canva.link/j8er3f18ww6p7lw
    Then schedule it in Planoly.Try Planoly free →
  • A cream "Things people ask me" card answering how long closing takes, above a photo of a dormered home.
    • Instagram

    FAQs people ask me

    Q: How long does closing usually take? A: [your local timeline]. Here’s what happens at each step. Got a question? Send it my way and it might be next.

    Open in Canva ↗canva.link/9nsp8w38p1dbc2u
    Then schedule it in Planoly.Try Planoly free →
  • A stamp-edged card with five stars and the quote "They made selling feel easy," over a shingled home.
    • Instagram
    • LinkedIn

    Video testimonials

    [Client first name] on their experience buying in [area]. Use their words, with their written OK. Thank you for trusting me!

    Open in Canva ↗canva.link/7o84vvsv3vqxgh0
    Then schedule it in Planoly.Try Planoly free →
  • A calculator whose display reads a monthly payment, under the line "according to my math, a home comes to…".
    • Instagram
    • LinkedIn

    Mortgage-math explainers

    How a monthly payment is built: principal, interest, taxes, insurance. Your numbers will differ, so talk to a lender about yours. [Partner lender name]

    Open in Canva ↗canva.link/7uomrfnnq1ncso0
    Then schedule it in Planoly.Try Planoly free →
  • A kitchen photo above the title "Prepping your home to sell", with "Swipe for all three".
    • Instagram

    Home prep tips

    One small fix that makes a listing photograph better: [your tip]. Save this for your prep checklist.

    Open in Canva ↗canva.link/9rca26qyjy7xak8
    Then schedule it in Planoly.Try Planoly free →

Staging before-and-afters, market updates, local spotlights, polls and more.

Three habits that make it stick

Keep it simple, and keep showing up.

  1. Rotate three types

    Educational, personal and property. A feed of only listings gets scrolled past, so mix in tips, behind-the-scenes and local community.

  2. Pick one home base

    Posting everywhere is the fastest route to burnout. Start on Instagram, LinkedIn or YouTube, then repurpose each idea instead of starting over.

  3. Turn views into DMs

    Set up your profile like a landing page: your area in the bio, one clear call to action, one link. End posts with a keyword like “Comment GUIDE.”

A note on b-roll

Templates look legit when the background does.

Grab everyday realtor moments as you go: a key handoff, a sign going up, a coffee between showings. Or use local city and town imagery as backdrops. Planoly also has real estate templates and media to start from.

  • Exterior shot
  • Kitchen detail
  • Street scene

Go one step further

Let Claude run your socials, too.

Templates give you the look. Connect Planoly to Claude and the same conversation can write your posts, line them up on your calendar, queue them to autopublish, and tell you what’s working. Hand off the busywork and get your hours back.

Start here · Takes 2 minutes

Do these two steps first, or the prompts below won’t work. It’s the most secure way to give Claude access to your socials.

  1. Connect your socials to Planoly

    Link Instagram, LinkedIn, YouTube and your other accounts in one place, so you get a single planner for everything you post.

    Create Planoly account →

  2. Add the Planoly Claude connector

    Once your socials are connected, click below. Or just tell Claude:

    add the planoly claude connectorAdd the Claude connector →

  3. Paste a prompt and review

    Open a chat with Claude and paste one of the prompts below. Claude shows you everything before it goes out, so nothing is published without your OK.

You’ll need a paid Claude plan (Pro, Max, Team or Enterprise). The free tier can’t use connectors.

Repurpose

PromptOne listing, four posts
Here are the details of my new listing: [address, beds/baths, features, nearby spots, open house time]. Describe the home and the area only, never the type of person who should buy it.

Create 4 posts: a Reel caption, a photo carousel, a Story poll, and a LinkedIn post. Using my Planoly account, schedule them across next week at good times for each channel, and leave them as drafts so I can review.

Weekly batch

PromptPlan next week in one go
Plan my next 5 days of posts for [Instagram / LinkedIn / YouTube] using this mix: one tip, one personal, one listing with context, one community, one educational graphic. I'm a [role] in [city].

Write the captions, then schedule them in my Planoly account as drafts and tell me what media I still need to add.

Review

PromptCheck what’s working
Look at my last 30 days of posts in Planoly. Which formats got the most saves, comments and profile visits? Tell me what to post more of next month, and draft next week's plan around it.

Ask Claude to keep score and keep you compliant, too: a weekly recap of posts shipped and profile visits, and a check of every draft against Fair Housing, your MLS rules and your brokerage’s requirements (general guidance, not legal advice). More prompts for posting from Claude live at claudeguide.planoly.ai.

Never go quiet on social again.

Get every template in the real estate library, free, and schedule them in Planoly with a 14-day free trial.

Try Planoly free