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Social media that brings in bookings, on autopilot.

A week of Instagram, TikTok and Pinterest posts in one sitting, scheduled to go live while you’re mid-appointment. Plus a steal-this library of free Canva templates for stylists, artists and techs.

  • Instagram
  • TikTok
  • Pinterest
  • Canva-ready templates

This week, scheduled

Autopublish on
  • MonA "Price menu" post over a dimmed photo of dark wavy hair, listing four services with a "from" price each and a note on what affects the price.
  • TueAn "After" carousel cover: a glossy shoulder-length bob seen from behind, with the service name and city in a blue oval and "swipe for before".
  • WedA "The reveal" Reel cover of a glossy bob seen from behind, with cover text, the service name and city in a blue oval.
  • ThuA "[N] spots open [days]" Story over a hand with green nails, with day-and-time slots and room for a link sticker.
  • FriA cream "Aftercare" card reading "How to make your [service] last" above a reminder bubble for the first 24 hours.
  • Before & after carouselInstagram · Tue 9:00
  • Openings this weekIG Stories · Thu 8:00

Your next client checks your feed before they book.

  • 55%

    of Gen Z clients say a pro’s Instagram or TikTok activity is very or extremely important when deciding to book.

    Source: Boulevard, 2026 Self-Care Client Report

  • 52%

    of clients wouldn’t book a service without prices listed online.

    Source: GlossGenius, 2025 Glossed Beauty & Wellness Report

  • 85%+

    of Pinterest users say they discover new beauty trends on Pinterest before anywhere else.

    Source: Pinterest, 2026

“When a guest posts about their visit to the salon, that’s worth ten, maybe even a hundred times more than if one of our stylists posts a photo of that same guest.”

Luke Huffstutter, Annastasia Salon, Portland, OR · Source: Phorest Consumer Insights Report, 2025

Schedule all your content in one sitting

Your hands are on clients all day, back to back, so “I’ll post between clients” means posting rarely. And many of you work on your own: 48% of US hairdressers, hairstylists and cosmetologists are self-employed, which makes you the front desk, the marketer and the bookkeeper too. Block one sitting a week, line up your posts, and schedule them ahead with a tool like Planoly. You look active every day, and you stay fresh for anyone new who finds you.

  1. Step 1: Connect your socials

    Link Instagram, TikTok and Pinterest to one calendar, so you plan everything from a single view.

  2. MonTueWedThuFri8Price menu9:00a9Before/after12:30p10Reel10:00a11Openings8:00a12Aftercare9:00a15Review9:00a16FAQ11:00a17Myth/fact1:00p18Meet me8:30a19Spotlight9:00a

    Step 2: Schedule days ahead

    Drop in a week of before-and-afters, tips and openings in one sitting, on your day off or before your first client.

  3. Before & after went liveInstagram · Tue 9:00 AMTransformation Reel went liveTikTok · Wed 12:00 PMAftercare guide went livePinterest · Fri 10:00 AMOpenings this week went liveInstagram Stories · Thu 8:00 AM

    Step 3: Autopublish

    Your posts go live while you’re mid-appointment. No reminders, no posting between clients.

“What’s hot with Instagram today is not hot tomorrow. Using AI to follow those trends instead of trying to figure it out is going to be a huge time saver for us.”

Michaella Williams, Salon 718, Brooklyn, NY · Source: Phorest Consumer Insights Report, 2025
Try Planoly free

14-day free trial. Schedule your first week today.

“But what do I post?”

Everyone gets stuck here. Steal a template below: drop in your own photos or clips, edit the caption, and schedule.

Recurring appointment templates

Every appointment is a post. Set these up once and reuse them each time. They’re free Canva templates: always get your client’s OK before posting their photo.

  • An "After" carousel cover: a glossy shoulder-length bob seen from behind, with the service name and city in a blue oval and "swipe for before".
    • Instagram
    • Carousel

    Before & after carousel

    [Service] in [city]. My client wanted [goal], and we got there in [time]. Swipe to see the before. Book online, link in bio. Posted with permission.

    Then schedule it in Planoly.Try Planoly free →
  • A cream "Client love" card with a placeholder review quote in blue italic and a dark message bubble for the client’s name and where the review came from.
    • Instagram
    • Stories

    Client review & review ask

    "[Their real review.]" Thank you, [initial]. Loved your visit? Leave a Google review, link in bio. Shared with permission.

    Then schedule it in Planoly.Try Planoly free →
  • Add your photo. Schedule it in Planoly.

    Open a template in Canva, drop in your own image, then line it up on your Planoly calendar and let it autopublish. Free for 14 days.

    Try Planoly free

Recurrent content templates

Formats you can run every week or month, in your own voice, for your own clients. Steal any of them.

  • A "[N] spots open [days]" post over a hand with green nails and gold rings, with four outlined day-and-time slots and a booking-link line.
    • Instagram
    • Stories

    Open appointments

    Someone’s Friday just opened up. [N] spots open [days]: book online, link in bio.

    Then schedule it in Planoly.Try Planoly free →
  • A "Price menu" post over a dimmed photo of dark wavy hair, listing four services with a "from" price each and a note on what affects the price.
    • Instagram
    • Pinterest

    Price menu

    My menu, with real prices. [Service] starts at [price]. What affects the price: [length, time, add-ons]. Book online, link in bio.

    Then schedule it in Planoly.Try Planoly free →
  • A cream "You asked" card reading "How long will my [service] last?" above a dark new-message bubble with the client’s question.
    • Instagram

    Client FAQs

    [How long do lash extensions last?] Here’s the honest answer. More questions? DM me and it might be next.

    Then schedule it in Planoly.Try Planoly free →
  • A cream "Aftercare" card reading "How to make your [service] last" above a reminder bubble for the first 24 hours.
    • Instagram
    • Pinterest

    Aftercare guide

    How to make your [service] last. Save this, and book your next [fill] in [weeks].

    Then schedule it in Planoly.Try Planoly free →
  • A cream "New here?" card reading "Your first visit with [name]" above a booking-confirmed bubble with the service, day and time.
    • Instagram
    • Carousel

    Your first visit

    Your first visit with me, step by step: booking, what to bring, and how long it takes. Link in bio to book.

    Then schedule it in Planoly.Try Planoly free →
  • A "Meet the artist" post: a person with long dark hair seen from behind, with "Hi, I’m [name], [specialty]" in a blue oval and the city in a tag.
    • Instagram

    Meet the artist

    Hi, I’m [name], a [specialty] in [city]. Five things about me, and the service I love most.

    Then schedule it in Planoly.Try Planoly free →

Myth vs. fact, first-visit guides, healing progress, model calls and more.

Keep it simple, and keep showing up.

  • Rotate three types

    Educational, personal and results. Mix aftercare tips and myth vs. fact with your station and your day. A feed of only finished looks gets scrolled past.

  • Pick one home base

    Posting everywhere is the fastest route to burnout. Start on Instagram, then repurpose: Reels go to TikTok, finished looks go to Pinterest as Pins named for the exact look.

  • Turn views into bookings

    Treat your profile like a landing page: specialty, city and one booking link in your bio, plus your prices. End posts with “Comment PRICE for my menu.” Planoly Auto DMs can send it automatically.

Templates look legit when the background does.

Your station is the backdrop. Capture everyday moments as you go: your station set up for the day, tools laid out, hands at work, the mirror reveal. Keep them in your Planoly media library, so they’re ready when you sit down to batch.

  • Skincare bottles, an eyelash curler, a makeup bag and under-eye patches laid out on a bathroom sink.
    Tools laid out
  • A client in a salon chair with foils in her hair, taking a mirror selfie.
    Hands at work
  • Long blonde waves seen from behind, a hand lifting the hair at the crown.
    The mirror reveal

Let Claude run your socials, too.

Templates give you the look. Connect Planoly to Claude and the same conversation can write your posts, line them up on your calendar, queue them to autopublish, and tell you what’s working. Hand off the busywork and get your hours back.

Start here, it takes 2 minutes. Do these two steps first, or the prompts below won’t work. It’s the most secure way to give Claude access to your socials.

  1. Step 1: Connect your socials to Planoly

    Link Instagram, TikTok, Pinterest and your other accounts in one place, so you get a single planner for everything you post.

    Create Planoly account →
  2. Step 2: Add the Planoly Claude connector

    Once your socials are connected, click below. Or just tell Claude:

    add the planoly claude connectorAdd the Claude connector →
  3. Step 3: Paste a prompt and review

    Open a chat with Claude and paste one of the prompts below. Claude shows you everything before it goes out, so nothing is published without your OK.

You’ll need a paid Claude plan (Pro, Max, Team or Enterprise). The free tier can’t use connectors.

Repurpose

PromptOne appointment, four posts
Here are the details of a recent appointment: [service, products used, time it took, my client's goal, one aftercare tip]. My client has given written OK to share the photos. Create 4 posts: a Reel caption for the transformation, a before-and-after carousel, a Pinterest Pin title that names the exact look, and a Story poll. No medical or guaranteed-results claims. Using my Planoly account, schedule them across next week at good times for each channel, and leave them as drafts so I can review.

Weekly batch

PromptPlan next week in one go
Plan my next 5 days of posts for [Instagram / TikTok / Pinterest] using this mix: one aftercare tip, one personal, one before-and-after with context, one client review (with permission), one "openings this week" Story. I'm a [hair stylist / lash artist / nail tech / esthetician / makeup artist] in [city]. Write the captions, then schedule them in my Planoly account as drafts and tell me what photos or clips I still need to add.

Review

PromptCheck what’s working
Look at my last 30 days of posts in Planoly. Which formats got the most saves, comments, profile visits and booking-link taps? Tell me what to post more of next month, and draft next week's plan around it.

Ask Claude to keep score and keep you covered, too: a weekly recap of posts shipped and booking-link taps, and a check of every draft for client photo consent, no medical or guaranteed-results claims, clear #ad disclosure on paid or gifted products, and your state board’s rules (general guidance, not legal advice). More prompts for posting from Claude live at claudeguide.planoly.ai.

Never go quiet on social again.

Get every template in the beauty library, free, and schedule them in Planoly with a 14-day free trial.

Try Planoly free