Quiet luxury

A lifestyle that subdued and elegant.

"Sofia Richie gives off quiet luxury vibes."
History and usage

"Quiet luxury" emerged in 2023 and represents a shift in the perception of luxury and lifestyle.

The term gained traction more recently, reflecting a cultural shift towards appreciating a more reserved and sophisticated form of luxury. Instead of flashy and conspicuous consumption, "quiet luxury" emphasizes a refined aesthetic, attention to detail, and a focus on quality over quantity. This shift came from a desire for more authenticity and a rejection of overt materialism.

Social media platforms, particularly Instagram, played a significant role in popularizing the idea of "quiet luxury." Influencers and tastemakers began showcasing lifestyles that emphasize simplicity, timeless elegance, and a curated sense of taste. The term is often associated with experiences, products, or designs that exude sophistication without being overtly opulent.

@lydiajanetomlinson Explaining quiet luxury - links to this are in the corresponding YT video which you can find via my bio #quietluxury #quietluxurytrend #quietluxurystyle #oldmoneystyle #quietluxury2023 ♬ original sound - Lydia Tomlinson