What does 'quiet luxury' mean on social media?

Q: What does 'quiet luxury' mean?

A lifestyle that subdued and elegant. Not showing great displays of wealth. It's also referred to as "stealth wealth."

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"Sofia Richie gives off quiet luxury vibes."

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History and usage

"Quiet luxury" emerged in 2023 and represents a shift in the perception of luxury and lifestyle.

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The term gained traction more recently, reflecting a cultural shift towards appreciating a more reserved and sophisticated form of luxury. Instead of flashy and conspicuous consumption, "quiet luxury" emphasizes a refined aesthetic, attention to detail, and a focus on quality over quantity. This shift came from a desire for more authenticity and a rejection of overt materialism.

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Social media platforms, particularly Instagram, played a significant role in popularizing the idea of "quiet luxury." Influencers and tastemakers began showcasing lifestyles that emphasize simplicity, timeless elegance, and a curated sense of taste. The term is often associated with experiences, products, or designs that exude sophistication without being overtly opulent.