# Why Creators Should Be On LinkedIn

> Whether you're a content creator, coach, freelancer, or founder—LinkedIn isn't just for resumes. It's where thought leadership, high-value connections, and brand-building happen daily.

By Codi Foster · Published 2025-05-19 · Updated 2025-11-11

Source: https://www.planoly.com/blog/why-creators-should-be-on-linkedin

![Why Creators Should Be On LinkedIn](https://planoly-prod.imgix.net/website/blog/assets/3306b13c2c32c45ea50074cf4a65306bec559070e5fc18669dc1d76d47d09cab.png)

Most creators overlook LinkedIn—but that’s exactly why it’s your secret weapon.

With over **1 billion users** and less than **2% posting regularly**, showing up just once a week puts you ahead of **90% of the platform**. That’s not a typo. It’s a massive opportunity.

Whether you're a content creator, coach, freelancer, or founder—LinkedIn isn't just for resumes. It's where **thought leadership, high-value connections, and brand-building** happen daily.

Let’s break down why creators should stop sleeping on LinkedIn—and how to make it work for you.

## You're Not Too “Creative” for LinkedIn

**Old LinkedIn:** Corporate. Buttoned-up. Buzzword central.\
**New LinkedIn:** Full of memes, hot takes, personal stories, and creators building 6-figure personal brands by being real.

- Over **11 million users** have activated *Creator Mode*
- Only **\~3 million** post weekly—that’s just **\~1%** of active users
- Posting once a week puts you ahead of **90%** of users

**Translation:** You don’t have to compete with thousands of creators for attention like you do on Instagram or TikTok. Consistency > Virality.

## Engagement Is *Way* Easier to Get

LinkedIn rewards you just for showing up—seriously.

- Posts with **images** get **2x more engagement**
- **Video posts** see **5x more engagement**
- **Live videos** get **24x more comments**
- **Carousel posts** outperform static by **1.8x**

Unlike faster-paced platforms, the LinkedIn algorithm prioritizes thoughtful content, dwell time, and conversation. That means your content keeps working long after it’s posted.

## Your Audience Has Budget (and Decision-Making Power)

LinkedIn is full of professionals, founders, marketers, and people with real buying power.

- **80% of B2B leads** from social media come from LinkedIn
- **60% of users** are between ages **25–34**
- It’s built for networking, pitching, and selling—without the need for flashy editing or viral trends.

Whether you’re building your brand, booking freelance work, selling a course, or launching your own product, LinkedIn is a smart place to show your work.

## There’s Real Earning Potential

Unlike other platforms, LinkedIn isn't just about followers—it’s about opportunities that pay.

Here’s how creators are making money:

- **Brand partnerships** – Companies want thought leaders, not just influencers
- **Services** – Freelancers and consultants thrive here
- **Products & courses** – Warm audiences convert when they trust you
- **Speaking gigs & workshops** – Thought leadership opens doors
- **LinkedIn’s Creator Accelerator** – 670+ creators funded so far

**Bottom line:** LinkedIn is not just about clout—it’s a platform that delivers real revenue potential.

## How to Get Started

Don’t overthink it. Here's your checklist:

✅ Turn on **Creator Mode**\
✅ Optimize your **headline** and **profile image**\
✅ Post **once a week** (more than 90% of users!)\
✅ Start with **text posts**, then try images, carousels, or video\
✅ **Comment back**—conversation boosts visibility\
✅ Add links to your store, site, or portfolio in your **Featured** section

Want to start showing up consistently on LinkedIn? Planoly makes it easy to plan, schedule, and repurpose content across all your channels—so you can grow where it matters most.

[![](https://planoly-prod.imgix.net/website/blog/assets/460a3c00d176525181ff772492cdafb6701a40e8d193a66aaf7971d731481964.jpg)](https://www.planoly.com/creator-store)