Travel and Social Media Tips from a Travel Blogger

Traveling doesn’t come easily to everyone, but Helene Sula is certainly a pro in our eyes! She has turned travel blogging into a full-time career and has garnered a loyal following because of her impressive social media presence. Read on to learn her top travel tips, packing advice, and suggestions for aspiring bloggers! Also, catch part one of her interview here where she dives into her planning process for her blog and Instagram.

Your blog mainly focuses on your life abroad and traveling. What’s your favorite thing about traveling? Any expert tips for packing/prepping for a trip?

I grew up with parents that emphasized travel. My parents were professors and taught a study abroad program in London each summer. My sisters and I got to tag along, and I fell more and more in love with travel. I brought my boyfriend, now husband, on one of these trips. We are high school sweethearts and started dating at 17. He fell in love with travel too, and we saved our money each year to take an epic trip to Europe.

My favorite part about traveling is learning about myself as I explore somewhere new. I truly feel like it opens your world in so many ways. I find that when I travel I develop a new sense of appreciation for the world around me.

I prepare for a trip by mapping out the route of the top sights we’ll see. I like to have a plan. Despite the fact that I now live in Europe, I’m always concerned I’ll miss something. So I try to figure out some of the best things to see, do, eat, and explore and put them on a map so when I get there, I can navigate easily.

I may not do a lot of things well in this world, but I can pack. I carry-on everywhere I travel. I had just one backpack for a 22-day excursion in Southeast Asia. I wrote a post on the ultimate guide to packing like a travel blogger. And I truly feel that most people over pack. Less is seriously more when you’re jumping from city to city.

Travel and Social Media Tips from a Travel Blogger - Planoly Blog 2

You’ve been to so many amazing places – what trips do you have lined up next? Where is your favorite place you’ve traveled so far?

The next trips I have planned are to Belgium for my most favorite music festival in the world, Tomorrowland. This will be my 4th time going! It’s one of the best and most intricate dance music festivals you can attend (highly recommend!). Next, we plan to go to Austria (Vienna, Salzburg) and then Mallorca for a beach trip.

One of my favorite places I’ve ever been is Greece. I was just so enamored by the incredible history and stunning scenery. I don’t think you can beat the beaches in Crete or Santorini.

What are your top three tips for aspiring bloggers?

  1. My number one ingredient for a new blogger is to find your voice. So many people focus on a pretty blog or SEO but really, your voice is what makes you stand out online.
  2. Next, I think everyone should focus on the content. What you share makes up who you are. If you write amazing, relatable or inspirational content, people will continue to come back for more.
  3. Lastly, I recommend being social on social media. I see so many bloggers wondering why they aren’t growing. I’ll check out their Instagram, and they aren’t replying to comments or liking others photos. Social media is SOCIAL for a reason. People don’t want to feel like you aren’t listening. So be present.

“Your voice is what makes
you stand out online.”


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Stay connected:

Website: Helene In Between
Instagram: @heleneinbetween