The Digital Side of Glam with NOMI Beauty

Nikki Robinson is revolutionizing the beauty industry by providing professional hair and makeup services at partner hotels for clients who are on the go. NOMI Beauty is made for the modern woman seeking the convenience and accessibility of having a team of stylists at the push of a button. Nikki has gained so much success in the beauty world, and has worked with icons such as Karl Lagerfeld, Niki Taylor, Jessica Alba, and more! Read on to learn about her inspiring story and how she continues to combine beauty and technology to grow her vision.

Hi, Nikki! Please introduce yourself and describe what NOMI Beauty is and how it works.

I’m the founder and CEO of NOMI Beauty—a dynamic digital platform that eases some of the hurdles of the jet- setting woman by enabling pro hair and makeup services to come directly to a NOMI partner hotel room at the push of a button on our mobile APP or call to the front desk.

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What was the process like for getting all of the hotels on board and building your elite team of stylists and makeup artists? How did you choose from such a large pool of talent?

I conceptualized NOMI Beauty while traveling around the world as I concluded that today’s multifaceted female traveler is seeking the luxe but accessible beauty companion afforded to top celebrities—who doesn’t want to have a hair pro or makeup artist on demand?

We have a fantastic brand development team who handles onboard and getting new hotels—they are amazing at what they do hence the reason we have some of the premier hotels on our list of partners.

When it comes to choosing top talent to work with us and service our guests, we have our hair and makeup trainer Erick Smithwick who has worked with top talent, and he is in charge of bringing on top talent. We not only look for superb makeup & hair skills but also women who have amazing personalities.

You have quite an impressive client list – from Britney Spears to Chanel! What has been the most memorable experience as a celebrity artist and which celebrity client has been your favorite to work with?

My most memorable experience was doing a Chanel Runway show — I mean Karl Lagerfeld is such an icon! My favorite celebrity to work with is the model and icon — Niki Taylor! She is truly an inspiration and such a great woman to be around.

“My most memorable experience
was doing a Chanel Runway show —
I mean Karl Lagerfeld is such an icon!”

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Tell us a few of your pro tips when it comes to hair and makeup.

  1. Always apply your mascara after you apply your fake lashes!
  2. Apply foundation with the grain on your skin. It’s always best to use a foundation brush to do this.

What role has social media played in the success of your business? How do you choose or decide what content to create, share and market?

Social media is an integral part of my business. Since we are in the beauty/service industry, we love to share our client’s looks, and they do the same. I think social media allows us to tell a compelling story to our future clients and our core audience.

“Social media allows us to tell
a compelling story to our future
clients & our core audience.”

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What does beauty mean to you? How do you stay inspired when it comes to beauty?

Beauty to me means confidence. When you look good, you feel good. Making women look and feel their best keeps me inspired every day.

“Beauty to me means confidence.
When you look good,
you feel good.”

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Stay connected:

Website: NOMI Beauty
Instagram: @nomibeauty