While it seemed as though January was extraordinarily long and tedious, February is flying by as you’d expect the shortest month of the year to do.
Festival season is almost upon us, and so are the Tokyo Olympics. 2020 is a huge year in some regards, and utterly hilarious in others. Just ask all those who spent the better part of this week trying to get their broom to stand up on its own.
This week in the Social Sphere, business at Pinterest is booming and Instagram is finally testing a way for users to monetize IGTV. Super Bowl ads were trending heavily on Twitter and Youtube, and TikTok now allows users to upload content from desktop.
Let’s dig into this week’s PLANOLY Social Sphere:
In the News
2019 was extremely kind to Pinterest. The company experienced growth in near every measurable category. Totaling 335 million active users (up 26% annually), Pinterest noted in its Q4 2019 performance data that it had surpassed the $1 billion in revenue mark. For more, hit the link above.
Ads may soon be coming to IGTV, as the company is currently testing new ways for creators to monetize the platform. Almost two years after the launch of the video vertical, Instagram told Tech Crunch that is it prototyping a partnership program that would allow creators to share ads in their videos to monetize their content.
TikTok is making it easier for creators to upload videos with a new desktop app. Up until now, TikTok has been a mobile-centric app that mainly focuses its inherent value on users uploading mobile content off the cuff. But the move to desktop makes the app easier for social media managers who curate multiple accounts, as opposed to switching between multiple accounts via mobile. You can upload Tiktok for desktop here (you’ll need to be logged in).
Twitter & Youtube Trends
Very few calendar days carry the weight that Super Bowl Sunday holds for Twitter and Youtube.
New commercials and going viral and Tweets are getting hundreds of thousands of RTs. This year was no different, as some of your favorite brand-crafted tweets from Pepsi, Doritos, Google, and TUMS drew millions of impressions. Take a look through Twitter’s #SuperBowlSunday hashtag for more.
Oh, and if creative broom-standing videos amuse you as much as they do us, look no further; they’re all right here.
Hyundai, Snickers, Google, and Mountain Dew had some of the best commercials during Super Bowl Sunday, acting as case studies for innovative marketing practices. Take a closer look.
For February, Black History Month activity searches are up nearly 450% on Pinterest. Among the other trends currently revolving on the platform include peace wreaths, coloring sheets, mentor texts, and accordion booklets. Get the full scope of Pinterest trends here.
Alongside the excitement of creating new templates with our budding StoriesEdit Love Collection, much of Instagram this weekend will revolve around Valentine’s Day. Check out IG’s Valentine’s Day hashtag for a little love fest. It’s sure to brighten your mood.
Best StoriesEdit Template
We love to identify and celebrate StoriesEdit users. Above is one of our favorite recent templates.
Eccellente creates a moody yet sharp aesthetic with this black and white visual. It tells an architectural story removed from color but full of life. We love to see it.
That’s it for this week in the Social Sphere. Stay tuned for more and, as always, catch up on past editions here.