Twas the night before Christmas, and all through the house, not a creature was stirring, not even…your brother who wanted that Nintendo Switch. Guess who pulled through at the last minute? You. You Go, Glen Coco!
We know the holiday season can be crazy at times with events, awkward extended family, deadlines, and a partridge in a pear tree. One thing that doesn’t need to feel hectic or “too much” is your holiday shopping. In case you weren’t able to squeeze in some Black Friday or Cyber Monday shopping this year, don’t fret! We’re here to help you get back on track. That’s where Pinterest comes in! Beyond DIY and inspiration, Pinterest is lowkey a powerful search engine. Allow the Pinterest Search Bar to be your elf this season, helping you with your last-minute holiday shopping. It’s time to start checking off everyone on your holiday list!
Pro Tip for Small Businesses: Pinterest is the home for fueling your inspiration, and what better way to inspire others than during the holiday season. Did you know, “77% of weekly Pinners have discovered a new brand or product on Pinterest.” This means, strategizing accordingly when it comes to figuring out ways to place seasonal products in front of hundreds of inspiration seekers! Also, “97% of searches on Pinterest are unbranded.” Giving you the opportunity to get your products in front of people early on during their decision-making process. In other words, Pinterest is a great place for you to reach a new audience and continue building your brand presence!
There are four ways to use Pinterest’s Search Bar to fuel your holiday gift search this season. Let’s get into how you can discover old and new favorites to share with family and friends.
4 Ways To Use the Pinterest Search Bar for Holiday Shopping
Use Pinterest’s Search Bar to look for your favorite brands, and view the latest products they have to offer. Many brands update their Pinterest boards to reflect the holidays and their seasonal offerings to make it easier for their audience to shop. This allows you to view their current offerings, upcoming sales, and discover interesting finds! We love how Net-A-Porter highlights its holiday offerings by creating seasonal boards. The Holiday Gift Edit, The Party Edit, Fall/Winter Favorites, and Gifts For Him, to name a few.
You can look for specific products through the search bar by typing in certain things you’re hunting. You can search for everything from the best primer, the top water-based facial moisturizer, bar cart essentials, or tech gadgets. Once you search for a specific product, Pinterest will also always gather additional inspiration for you below the search bar, offering different categories to choose from. For example: when selecting “Bar Cart Essentials” you’ll be shown complementary products like “Maximizing Small Spaces” or “Cocktail Recipes.”You’re sure to find something for everyone on your list this way!
Add keywords to your gift search to get specific with the items you’re pursuing. Instead of searching for “workout gear,” try typing in words like “Water Resistant Yoga Mat” or “Purification Water Bottle.” Expanding on searches will allow you to gather even more ideas that align with your gifting needs. This applies to any products you’re on the hunt for this holiday season. Get as specific as you can throughout your holiday gift search so that you can let Pinterest do the rest!
You can also search for recent sales from your favorite brands within the search bar. We’re going to use Lululemon as an example! Type in your desired brand, in this case, we’re going with “Lululemon”, along with a few keywords behind it like sale, leggings, or outlets. Voila! You’ll be able to view recent and upcoming sales, sale calendars, and more from some of your favorite retailers! See our Lululemon example below.
TLDR: The key with holiday shopping on Pinterest is to tie in specific keywords into the search bar to help pull additional gift-giving ideas. For example: are you looking for gifts for your favorite hostess with the mostest? Type “hostess gift ideas” into the search bar to gather inspo! You’ll see below that it pulls several different keywords for you to include within your gift search like: hostess gift ideas for Christmas, hostess gift ideas house guests, hostess gift ideas thank you, and more! Once you select “Hostess Gift Ideas” it takes you to another page to view gift inspiration. At the top, below the search bar, it lists out gift categories for you. Here you’ll see ideas for Baby Shower, Christmas, House Guests, Spring, Bridal, and more.
Pinterest is a great way to find those last-minute gifts for friends and family this season. Utilize the search engine to look for specific gift items, and don’t forget to keep an eye on your Smart Feed (your main Pinterest feed view). Smart View shows you other products that Pinterest pulls based on your preferences and recent searches. You might see a few other things that you like too! Which will take that whole “one for you, one for me” approach to a whole other level. Thanks, Pinterest!
For more holiday strategies and seasonal fun, head to the blog!