Planoly is proud to announce the launch of its digital affiliate network and product discovery platform, StyleLink.it. The affiliate network makes it easy for digital influencers to monetize their digital content with their favorite brands like Nordstrom, UNIQLO, Glossier, Bloomingdales, Topshop, and many more by tagging products on your Instagram content and generating product links for any online platforms (i.e. personal blogs or YouTube) right from the Planoly web dashboard and mobile apps. Not only that, but consumers can also search and shop through StyleLink.it’s curated feed of highly coveted products and influencer looks, which include millions of products ranging from women and men’s fashions, accessories, beauty, family, and home decor.
“The exciting thing about StyleLink.it is the connection we have with Instagram’s top influencers, who are already using Planoly,” says Brandy Pham, Creative Director of Planoly. “We’re able to take style inspiration from the influencers we have partnered with and share it with an audience that has a strong shopping intent on StyleLink.it.”
This means a big win for both influencers, retailers and consumers alike, as StyleLink.it allows a new platform for brand exposure by connecting shoppers with a range of retailers and brands, and providing them with a shoppable inspiration feed from influencers whose style they aspire to have. The discovery engine will also translate to more affiliate sales and more followers for brands and influencers’ social media channels. With this, StyleLink.it brings together a wide variety of products at various price points for the style-conscious individual, be it for their wardrobe, family, or home.
“StyleLink.it allows a new platform for
brand exposure by connecting shoppers
with a range of retailers and brands.”
How It Works for Influencers
StyleLink.it is cognizant of the power of commerce through meticulously curated and specialized content, and the site’s design takes this heavily into consideration. With this in mind, StyleLink.it and Planoly works in three simple steps:
- PLAN: Plan your Instagram content days, weeks or months in advance.
- TAG: Search and tag your content with our catalog of millions of products from your favorite brands and retailers.
- SCHEDULE: Schedule and post your Instagram content with a few clicks of a button.
- GENERATE product links to use on other online platforms such as your blog or YouTube channel.
- TRACK your click-throughs and earnings on Planoly’s StyleLink.it web dashboard.
- EMBED your ShopLink Gallery to drive more sales on your website, email signature or IG Profile link.
For influencers, Planoly and StyleLink.it makes it easy to plan, tag, and schedule all your shoppable content in one place. Not only are you able to monetize your Instagram content with your shoppable feeds in your Instagram bios, but you can also share your ShopLink Gallery and embed it on your blog and share your links on all of your social channels, including your blog posts, Facebook feeds, and even YouTube descriptions.
How It Works for Consumers/Shoppers
For consumers, the search functions are carefully tailored to allow shoppers to search for specific products, or begin with a broad search and then refine their searches by retailer, brand, and price. Shoppers also have the option to display by “Influencers Only”, “Product Only”, or both, and they can also visit the “Influencers” page to shop looks directly from them or get even more style inspiration from a wider range of digital style icons. Products and influencer looks can also be added to a personalized “Favorites” list for future purchases. The combination of StyleLink.it’s intelligent search and content curation makes the shopping experience 10x more seamless.
“StyleLink.it is proud to be
launching with a large arsenal of
coveted influencers, brands & retailers.”
StyleLink.it is proud to be launching with a large arsenal of coveted influencers, brands and retailers, including Nordstoms, Shopbop, Macy’s, Bloomingdale’s, Steve Madden, Superga, Guess, Boston Proper, Olivia & Grace, Betsey Johnson, Vince Camuto, Hugo Boss, LuisaViaRoma, Saturdays NYC, and more, with additional brands and retailers joining every week.
“The modern consumer shops based off trust and aspiration, and we are catering to that consumer perspective,” says Andy Hoang, CEO of Planoly.“Millennial shoppers have been found to have low trust levels with brands, and are much more likely to shop from influencers that they relate to. It’s no secret that influencer’s advocacy for the products they use are trusted sources of information for shoppers. We are bringing it all together for a social shopping experience driven by that trust, where shoppers can essentially purchase their favorite influencers’ entire wardrobe.”