Instagram’s New AR Shopping Feature

Instagram released a new AR shopping feature to a selected variety of brands that sell products directly on Instagram. The new feature allows users to try on products within the app while shopping. Instagram released the ‘Checkout’ feature earlier in the year (read more about it here) that allows people to checkout directly on IG; this augmented reality shopping feature is the perfect follow-up! At the moment, the new feature is only available to cosmetics (Mac and Nars) and eyewear brands (Warby Parker and Ray-Ban), but Instagram will be making it accessible to more brands in the near future.

This feature is coming just in time for the holidays. With the ability to try on products without leaving your house…who needs the mall?! Cyber Monday just got a whole lot more exciting. Imagine being able to try on your new favorite lipstick colors or sunglasses without actually stepping foot inside a store? Welcome to the future of shopping.

You can find the new AR shopping feature when checking out products a brand has tagged in their post. From there, you can try out various products using the AR filter before adding an item to your cart!

“Instagram released a
new AR shopping feature
to a selected variety of
brands that sell products
directly on Instagram. “


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How to Use the AR Shopping Feature:

  1. Tap on a tagged product in an Instagram post or Story from a brand’s page (this feature is currently only available for Warby Parker, Ray-Ban, MAC Cosmetics, and NARS.
  2. Open the description page, and tap on the “Try It On” button to open.
  3. Your Instagram Stories camera will appear with AR effects that allow you to try on the product! The price and name of the item will show on this screen. (You may also have an option to select various colors or types of the product, depending on what you’re looking at).
  4. From there, you’ll see a button at the top of the camera giving you the option to ‘Add to Bag’. If you’re not sure if you want to buy, you can also take a picture or video to share with your followers. Add a Poll sticker asking if they like it or not!

According to Srilatha Raghavan, product manager for AR commerce at Facebook, “You can share it through Stories with friends, brands can create Stories — that’s definitely one of the primary ways in which we think that people will shop.”

The ability for brands to incorporate AR into a users’ shopping experience is sure to spark a whole new world of creative possibilities! Instagram has always been about exploring and discovering new things, so it only makes sense that shopping is part of that. We can’t wait to see how the shopping experience continues to blossom on the app – both for brands and users.

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