Group Stories could be coming to IG
This past September, when Facebook shut down its Group Stories feature, they didn’t leave much in the way of an explanation. In a brief statement to CNET, the company said it was “always looking at ways to improve the overall experience for communities on Facebook.” Perhaps those improvements will take place on Instagram, which is reportedly testing out its own version of Group Stories.
Given a far larger Stories audience on Instagram as opposed to Facebook, Group Stories seems much more at home with the former. A tweet from app junkie Jane Manchun Wong suggests that the budding feature would allow users to share content in a more intimate fashion. By choosing to “Share a Group Story,” Instagram users would be able to create an exclusive experience in a group context. Think of it like sharing with a specific group chat instead of your much larger group of “Close Friends.”
This past summer, Instagram announced new Chat Stickers in Stories – allowing users who clicked on a “join chat” sticker access to a private group chat. Just a few weeks ahead of Chat Stickers was Lyrics in Instagram Stories – a wildly popular feature that allows users to share their favorite songs and lyrics. With over half a billion daily IG Story users, it’s no surprise that Instagram is testing intuitive and exciting new features to maintain (and heighten) audience engagement.
This upward trend signals the importance of marketing through IG Stories, making our StoriesEdit app even more essential for growing businesses. Your audience is more likely to see IG Stories than posts – even if you aren’t posting to your grid every day, our StoriesEdit app makes it easy to design and schedule IG Stories for the week.
While Group Stories for Instagram appears to be in the testing phase, this doesn’t exactly guarantee it will make it past the cutting room floor. However, given Instagram’s story-driven focus, it’s very likely that you could see Group Stories on your IG feed very soon. Test out our StoriesEdit app now to save yourself time and choose from beautifully designed templates to make your IG Stories pop!