How to Use the Swipe-Up Feature in Instagram Stories

Having access to the ‘Swipe-Up’ feature in Instagram Stories can be a gamechanger when it comes to driving traffic and sales to your website or blog. This feature is currently only available to Instagram business accounts with over 10,000 followers or verified accounts. The ‘Swipe-Up’ feature is perfect for businesses and influencers looking to share new content or products for their followers to easily have access to! Here’s how to use the ‘Swipe-Up’ feature in Instagram Stories:

How to Add a ‘Swipe-Up’ Link to Your Instagram Story

  1. Go to your main Instagram feed, and tap the camera icon in the top left corner to create an Instagram Story.
  2. Create your Instagram Story by taking a photo, Boomerang, or video. You can also swipe up to access your library of previously captured content.
  3. Tap on the chain link icon and enter your URL. (Remember, you can only add links if you’re a verified user or an Instagram business account with over 10K followers) *Planoly Tip: Any user can add an IGTV video link to an Instagram Story image.
  4. Always add a call to action on your Instagram Story with links, so that your followers will know to swipe-up!

“The ‘Swipe-Up’ feature is
perfect for users looking to share
new content for their followers
to easily have access to.”


Tweet this.

The ‘Swipe-Up’ feature has been an extremely popular tool for Instagram users – we personally use it daily to share new blog posts, features, events, and more! You may have also heard about Instagram’s new ‘Shoppable Stickers’ feature, which offers a new way for brands and businesses to tag products and monetize content. Learn more about that feature here.

*Planoly Tip: Add any of your Instagram Stories to your Highlights, that way your followers can have access to your ‘Swipe-Up’ links for longer than the 24 hour limit. For example, we have dedicated Highlights for our downloadable content calendars, mobile wallpapers, tutorials, and more with swipe-up links for our users to easily access.

Instagram is always looking for ways to make it easier for brands, influencers, and consumers to make the most of their time and productivity while on the app. Check back with us for more Instagram news and feature updates!