Our mission at PLANOLY is to empower marketers, content creators, and digital mavens at every point in their planning process – and the year. As the holidays are fast-approaching, at a certain point, the “out of office” emails will come on, but that doesn’t mean that the content will stop! With the new year right around the corner, this tutorial will touch on a few ways to take advantage of PLANOLY’s features to not only get caught up by year’s end – but to get ahead of content planning during the holiday break.
“Use this time of the year to
tie up any loose ends in your
strategy with the content
you already have on-hand.”
Step 1: Planning
Features to use – Scheduling, Drafts, Instagram Stories
First and foremost, use this time of the year to tie up any loose ends in your strategy with the content you already have on-hand. Assess your grid to see what’s missing both with the copy and visually and fill in the blanks to create a holistic content calendar that includes all touch- points in your business. We recommend taking advantage of our Drafts feature, which will enable you to upload and save all of your content (even the posts you’re not yet sure about). You can also take the same approach to your grid and mimic this process for your brand’s Instagram Stories too. That way you have all of your bases covered.
Step 2: Creative
Features to use – Discover, Comments, ShopLink
Now that you’ve got a plan in place, use this time to either 1) enhance the creative content you already have or 2) plan out more creative content for the start of the year. Either way, this will get your juices flowing and perhaps inspire new ways of approaching content in your Q1 strategy. We recommend using our Discover tool to get started which will allow you to directly save inspiring posts or imagery from other accounts to your grid – think of it as a planning mood- board! For a more community-first approach, also consider going through your comments which could provide valuable feedback as you shape your future content. In that same vein, if you’re business is on ShopLink, you can also look at the correlation between post- performance/sales and creative to determine what is capturing your follower’s attention.
Step 3: Assessment
Features to use – Analyze
With the above ideas in mind, and depending on the nature of your brand, our final recommended step is to consider the role data plays in your overarching content strategy. Using our Analyze tool will help paint a holistic picture of how your posts performed and also lay a groundwork for how you approach planning moving forward. This will also present an opportunity to recognize areas for improvement and experiment – after all, a new year should bring new content, right?
In short, all of PLANOLY’s features can play a vital role in how you develop an efficient and dynamic content calendar for the new year. Ultimately, it will be up to you and your team to decide how to best plan ahead based on your brand’s needs – but following this basic outline will provide a solid foundation for getting organized and planning a thoughtful strategy for 2018 (and beyond).
“PLANOLY’s features play a
vital role in how you develop an
efficient and dynamic content
calendar for the new year.”