The Holiday Edit: PLANOLY Strategy Series

Create a Blog & Instagram Strategy

With the Holiday Season right around the corner, we’re quickly approaching one of the best times to monetize on your content. It’s time to start brainstorming and planning ways in which you’re going to execute your Blog & Instagram content strategy to ensure a successful and effortless Holiday Season.

“The holidays are the best
time to create fresh &
fun seasonal content.”


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Brand + Business Holiday Strategy Tips

  1. Create a list of potential influencers that you’d like to collaborate with this Holiday Season. This will make it easier to strategize what type of content + sales you’d like to promote with which influencer.
  2. Utilize your link in bio to drive traffic to ongoing sales, recently added sale items, influencer campaign highlights, + much more! Keep your audience engaged throughout the season.
  3. Maintain relationships with holiday shoppers via fun incentives! Offer exclusive sales to loyal customers, stay active on social, and send out post-holiday sale emails!
  4. Add links within your images & videos on Instagram stories & make the most of the swipe up feature to share fresh and fun holiday content with your readers!
  5. Promote your Holiday Content + Sales through your social channels (Facebook, Instagram, Twitter, & Pinterest), share on stories, use hashtags for discovery, and place recent posts within the link in bio of your Instagram.
  6. Implement a strong IG Grid Game Strategy via the use of your PLANOLY account. Prep your content for the holidays by adding in images that you’re planning to promote throughout the days and weeks ahead.
  7. Share recently added content on stories by using the Swipe Up Feature. Keep your followers/shoppers in the loop by making sure that you’re keeping them up-to-date with the latest news!

Create a Brand-Driven Strategy
The holidays are the best time to create fresh & fun seasonal content, expand on new partnerships + collaborations, and drive traffic towards your sales, promos, + exciting offers. Tis’ the Season, so let’s start planning!

Influencer Blog + Instagram Tips

  1. Create groups for all favorited products and section them out by “look” on your chosen affiliate platform. This will ease the planning process when tagging + using affiliate links within outfit posts on your Blog and Instagram.
  2. Utilize your link in bio to drive traffic to your recent blog posts, holiday campaigns, & shoppable affiliate gallery. This will help to drive more sales through the use of your affiliate links during the holiday season!
  3. Tag PLANOLY on social for a chance to be featured. (We’d love to see your Holiday Strategy!)
  4. Add links within your images & videos on Instagram stories & make the most of the swipe up feature to share fresh and fun holiday content with your readers!
  5. Promote your Holiday Content through your social channels (Facebook, Instagram, Twitter, & Pinterest), share on stories, use hashtags for discovery, and place recent posts within the link in bio of your Instagram.
  6. Implement a strong IG Grid Game Strategy via the use of your PLANOLY account. Prep your content for the holidays by adding in images that you’re planning to promote throughout the days and weeks ahead.
  7. Share more content on stories via the Swipe Up Feature to promote recent blog posts, ongoing sales, new Instagram images, etc.… Use stories as a tool to share “what’s new!”

*PLANOLY Pro Tip* – Make the most of recent and upcoming promotions to share with your readers via your affiliate platforms during the Holiday Season. The holidays are the best time to add in as many extra affiliate links + sales as possible.

Want more?

  • Stay in the loop with all our Holiday Content Strategy tips via the PLANOLY Blog & our newsletter!
  • Read recent blog posts here.
  • Get the inside scoop on “new” & exclusive content through our Facebook, Twitter, & Instagram.
  • Have a Question? Email us directly at – support@planoly.com