# Planoly vs. RecurPost (2026): Which Scheduler Fits How You Post?

> Planoly vs. RecurPost, compared honestly: visual planning and selling vs. evergreen post recycling, plus pricing, platforms and Claude connectors.

By Megan Lamb · Published 2026-10-20

Source: https://www.planoly.com/blog/planoly-vs-recurpost

![The Planoly logo and the RecurPost logo side by side with "vs" between them, on a rose-colored grid background.](https://planoly-prod.imgix.net/website/blog/authored/planoly-vs-recurpost/planoly-vs-recurpost-hero-0b50dee7618122bf87af07b525b59b0cbe53ac2a01823f431be67cf7663fc49e.png)

You've narrowed your shortlist to Planoly and RecurPost, and every review says the same thing: one is "visual," the other is "automated." True, but that doesn't tell you which one to pay for. The better question is what you want your posting week to look like, and since both now connect to Claude, how that part works too (for the bigger picture, start with [**Planoly's MCP hub**](https://www.planoly.com/ai?utm_source=planoly_blog\&utm_medium=blog_cta\&utm_campaign=planoly-vs-recurpost\&utm_content=mcp_hub_intro)).

## What Do Planoly and RecurPost Actually Do?

Planoly is a visual content planner with a storefront attached. You plan your feed as a grid before anything goes live, schedule across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn and Threads, and sell digital products, services or merch through Creator Store, your link-in-bio shop.

RecurPost is a scheduler built around reusing content. You load posts into libraries, and its evergreen libraries cycle through them on a schedule, restarting when the cycle ends. It covers 10 platforms, including Google Business Profile and Bluesky.

Short version: Planoly helps you shape what you post. RecurPost helps you keep posting what you already have.

## How We're Comparing Them

We're judging both on five things that decide which tool you'll open every day:

1. **Planning style:** do you design your feed visually, or fill a queue and let it run?
2. **Content reuse:** how well the tool recycles posts that still work.
3. **Platform coverage:** where you can publish.
4. **Selling and monetization:** whether you can sell from the same tool.
5. **Claude connector:** what each connection does, and how hard it is to set up.

## Planoly vs. RecurPost at a Glance

|                          | Planoly                                                                                  | RecurPost                                                             |
| ------------------------ | ---------------------------------------------------------------------------------------- | --------------------------------------------------------------------- |
| **Built for**            | Visual planning plus selling from your link in bio                                       | Evergreen content recycling and queue-based scheduling                |
| **Platforms**            | Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, Threads (X as reminders only) | 10, including Google Business Profile, Bluesky, X and Facebook Groups |
| **Evergreen recycling**  | No                                                                                       | Yes: evergreen and seasonal libraries                                 |
| **Visual grid planning** | Yes, core feature                                                                        | Not its focus                                                         |
| **Built-in storefront**  | Yes, Creator Store on every plan                                                         | No                                                                    |
| **Claude connector**     | Yes, listed in Claude's connector directory                                              | Yes, an MCP server set up in Claude Desktop or Claude Code            |
| **Entry paid plan**      | Starter, $14/month, 1 social set                                                         | Starter, $9/month, 2 social accounts                                  |
| **Free option**          | Free plan in the mobile app (10 uploads/month) plus a 14-day trial                       | No free plan; 14-day trial, no card                                   |

## Where RecurPost Wins

**1. You have a back catalog that still works.** If you have 50 tips, testimonials or blog links that are still useful, RecurPost's evergreen libraries keep cycling them without you rebuilding the calendar every month.

**Why it works:** most of your audience missed most of your posts the first time. Recycling proven content fills your calendar so new effort goes to new ideas.

**2. Your customers find you on Google Maps or Bluesky.** If you run a local business, Google Business Profile posting matters, and RecurPost covers it along with Bluesky. Planoly doesn't publish to either.

**3. You want the lowest price to get started.** RecurPost's Starter plan comes in cheaper than Planoly's and covers two accounts instead of one.

## Where Planoly Wins

**1. Your feed's look is part of your brand.** Planoly is built around the grid. You can see nine posts side by side, drag them around, and catch the three beige photos in a row before your audience does.

**Why it works:** on Instagram, people judge your profile as a whole before they follow. That's a planning problem, and a queue can't solve it.

**2. You sell something.** Creator Store lets you sell digital products, services, memberships and merch from your link in bio, inside the same tool you schedule with. If you're paying for a separate link-in-bio shop today, that's one less subscription.

**3. You want Claude connected without touching a config file.** More on that next.

## What About Their Claude Connectors?

Both tools connect to Claude, so don't pick on that alone. The real difference is how you connect and what you'll use it for.

Planoly is listed in Claude's connector directory, or you can find it inside Claude under Settings > Connectors by searching "Planoly". You select Connect, sign in to Planoly and select Allow, and it works in Claude chat. You'll need a Planoly account (a free one works to connect your socials) and a paid Claude plan. Once connected, Claude can read how your Instagram posts performed and build and schedule the posts you approve.

RecurPost's MCP server, per its own setup guide, runs in Claude Desktop or Claude Code: you generate an API key in RecurPost, then add it to a config file or run a terminal command. It can schedule posts, manage your libraries, and generate post text and images.

> **Pro tip**
>
> Think about the first thing you'd ask Claude. If it's "keep my evergreen tips rotating," that's a RecurPost-shaped request. If it's "which of last month's posts worked, and what should go on next week's grid?", that's a Planoly-shaped one. [**See how Planoly's Claude connector works, step by step**](https://claude.planoly.ai/?utm_source=planoly_blog\&utm_medium=blog_cta\&utm_campaign=planoly-vs-recurpost\&utm_content=primary_cta). Already using Claude? Find Planoly in the [**Claude Connector Directory**](https://claude.ai/directory/planoly?utm_source=planoly_blog\&utm_medium=blog_cta\&utm_campaign=planoly-vs-recurpost\&utm_content=directory_cta) and connect in a minute.

## So Which One Should You Pick?

- **Pick RecurPost if:** you have a library of evergreen posts you want on repeat, you need Google Business Profile or Bluesky, or the lowest entry price is your deciding factor.
- **Pick Planoly if:** your feed's look matters, you sell products or services from your link in bio, or you want a Claude connection you can set up from Claude chat in a few clicks.
- **Consider both if:** you run a local business with an evergreen tips calendar on Google and Facebook, plus an Instagram feed you plan by hand. Some business owners do exactly that.

Neither is the wrong answer. It's a fit question, not a quality question.

## Frequently Asked Questions

**Is RecurPost cheaper than Planoly?**

At the entry tier, yes. RecurPost Starter is listed at $9/month for two social accounts, and Planoly Starter at $14/month for one social set. Both offer a 14-day trial; check both pricing pages before deciding.

**Does Planoly recycle evergreen content like RecurPost?**

No. Planoly doesn't have an evergreen or auto-recycling library. RecurPost's evergreen libraries are its signature feature. Planoly is built for planning and scheduling each post on purpose.

**Do both tools work with Claude?**

Yes. Planoly connects from Claude's connector directory with your Planoly login. RecurPost's MCP server is set up in Claude Desktop or Claude Code with an API key.

**Will Planoly's Claude connector write my captions?**

That's not what it's for. It reads your Instagram post performance and schedules the posts you've approved, so your voice stays yours.

## TL;DR

RecurPost puts proven content on repeat across more platforms, for less to start. Planoly is for business owners whose feed is part of the brand and who sell from the same place they plan. Both connect to Claude; Planoly's takes a few clicks. Pick based on the question you ask most: "what can I reuse?" or "how does this look, and did it work?"