# How to Use Instagram’s New Reposts Feature to Grow Your Brand

> Instagram has introduced a new Reposts feature, giving creators the ability to reshare content directly to a dedicated tab on their profile. It's a simple update with big impact, making it easier than ever to highlight other creators and amplify community content.

By Codi Foster · Published 2025-08-28 · Updated 2025-11-11

Source: https://www.planoly.com/blog/how-to-use-instagrams-new-reposts-feature

![How to Use Instagram’s New Reposts Feature to Grow Your Brand](https://planoly-prod.imgix.net/website/blog/assets/865cac6af510d7b4accb06a96acef3ac80384575aa37774c637e7740887620d9.png)

Instagram has introduced a new Reposts feature, giving creators the ability to reshare content directly to a dedicated tab on their profile. It’s a simple update with big impact, making it easier than ever to highlight other creators and amplify community content.

## How *Reposts* Work

You can now repost content from other creators on Instagram, and it will appear in both a dedicated Reposts tab on your profile *and* in your followers’ feeds. Think of it like a highlight reel of content you’ve shared from other creators or your community.

## *Creative* Ways to Use Reposts

Here are a few ways creators and brands can make the most of this feature:

- **Spotlight Your Community** – Share user-generated content (UGC), customer posts, or shoutouts from your followers to show appreciation.
- **Collaborate with Creators** – Repost content from collaborators or brand partners to cross-promote your work.
- **Curate Inspiration** – Share industry trends, tips, or ideas that align with your brand values.
- **Boost Event Coverage** – During launches or live events, repost content from attendees, fans, or collaborators to highlight multiple perspectives.
- **Add Social Proof** – Reshare testimonials, reviews, or product mentions to build trust with your audience.

## Why *Shareable* Content Matters

The new Reposts tab also makes it more important than ever to **create content others want to repost.**

Think about what makes a post worth sharing:

- Quick tips or value-packed takeaways
- Relatable or funny moments that spark conversation
- Aesthetic or inspiring visuals
- Hot takes on pop culture or niche-related topics

The easier your content is to reshare, the more likely it will spread beyond your audience—growing your reach organically.

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