# Debunking 7 Common Instagram Myths

> Does scheduling Instagram posts affect your reach? Do hashtags still work? Learn the truth behind these 7 common Instagram myths.

By Codi Foster · Published 2025-08-25

Source: https://www.planoly.com/blog/debunking-common-instagram-myths

![Debunking 7 Common Instagram Myths](https://planoly-prod.imgix.net/website/blog/assets/73f6c01a8038045b399b29aff53bd48b7262d86b088d80a664ead3c06cbc9235.png)

If you’re a social media manager or content creator, you’ve probably heard of Adam Mosseri. (Personally, we have a complicated relationship with him.) As the Head of Instagram, he regularly hosts Q\&As on his Stories, answering burning questions and sharing platform tips. Recently, he’s been on a mission to bust some of the most persistent Instagram myths — and we’ve rounded up the highlights so you can separate fact from fiction.

![](https://planoly-prod.imgix.net/website/blog/assets/daa2ac98a913dfdacec3be4409d613d9d4499e2757e45897868295ca6f5dd2be.png)

## 1. Scheduling your content affects your reach – *False*

For years, there’s been a rumor that scheduling posts with third-party tools like Planoly hurts your reach. [Instagram has confirmed](https://www.instagram.com/p/DIJk4NPsrHe/?img_index=1): it doesn’t. Your content will perform the same whether you post manually or schedule in advance, so go ahead and plan ahead without fear.

## 2. Taking time off posting will reduce reach – *True (sort of)*

You don’t have to post daily, but taking a long break can slightly impact your reach. [Mosseri says](https://www.instagram.com/p/DNVM_rcR9be/) it’s not intentional and that Instagram is working on a fix — but for now, consistency is still key. *Pro tip: Use Planoly to schedule your content ahead of time, so you can stay consistent even when you’re busy.*

## 3. Hashtags help with reach – *False*

Sorry, hashtag loyalists — [they’re no longer a magic growth hack](https://www.instagram.com/p/DKfYabAJh7X/). While hashtags can still help organize content for events or campaigns, they don’t boost reach to new audiences. Instead, focus on adding **relevant keywords** in your captions and on-screen text to help Instagram understand who should see your posts.

## 4. Saying “link in bio” reduces reach – *False*

Creators have long speculated that this phrase is punished by the algorithm. [Not true](https://www.instagram.com/p/DMc4KPTReaB/). Use it freely without worrying about your post’s visibility.

![](https://planoly-prod.imgix.net/website/blog/assets/66a348577202c0047ee823569e90a8aa9a8902829c426b12b8cd37720b40d648.png)

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## 5. Editing with Instagram’s new *Edits* app boosts Reels reach – *True (for now)*

While Instagram is encouraging creators to try their new editing tool, all Reels made and published via *Edits* will get a slight reach bump. This advantage may not last forever, so if you’ve been curious to try it, now’s the time.

## 6. Editing captions after posting affects reach – *False*

See a typo? Fix it. Mosseri confirmed that making edits to your captions after publishing has no effect on performance.

## 7. Engaging with other accounts improves reach – *False*

You don’t need to comment on every post in your niche to “game” the algorithm. [Instagram’s goal](https://www.instagram.com/p/DNFwO_4RkLM/) is to connect people with content they care about, so focus on making content your audience finds valuable, and engage authentically with the posts you genuinely enjoy.