5 Reasons Why You Should Switch to a Business Account on Pinterest

Just as there are different types of accounts for Instagram and Facebook, there are also different types of accounts to choose from when it comes to Pinterest. On Instagram, you can choose from a Creator Profile, a Business Profile, or a Personal Profile. And on Pinterest, you can choose from a Personal or a Business Account. Switching to a Pinterest Business account is free and worth it to grow your brand’s presence.

Pro Tip: After you’ve signed up for a business account, stake your claim! Claim your website to ensure your name, along with your profile picture, will appear on every Pin that has your content.

Why You Should Switch to a Business Pinterest Account

  • Utilize the Power of Brand Marketing Through Pinterest Tags. The best way to leverage Brand Marketing is through boosted content or tagging on your social platforms. With a Pinterest Business Account, hit’s much easier to tag products and gain additional insights into published content.

Add a Pinterest Tag to your site to view the following:
Keep Track of Conversions
Measure Campaign Performance
Build New Audiences

  • Take a Deeper Look Inside Your Analytics. Whenever you set up your business profile on Pinterest, you’ll gain access to Pinterest Insights, which will give you a better understanding of your Pinterest Analytics. You’ll be able to measure performance, analyze traffic, and learn a little more about what you’re customers are wanting.
  • Reach a Larger Audience. Analytics enables you to dive deep into your content’s performance. The insights will help you identify which pins are performing best, peak activity for your followers, and which type of content they’re engaging with the most.
  • Unlock Additional Analytics Features on our Pin Planner. Having a Business account on Pinterest will also unlock additional insights and features within PLANOLY’s Pin Planner dashboard. On top of being able to view your impressions, saves, and link clicks, you’ll also have additional metrics into the following:

Your audience: both total and engaged
Detailed content data: a comprehensive view of your Pins’ impressions, saves, and link clicks
Board Overviews: analyze your boards, view all-time Pins, and all-time followers

  • Gain More Control with Branding & Content Attribution. With a business account, you’ll have more control over branding and content attribution on the platform – as well as access to more marketing tools. Drive traffic and grow your customer base by integrating campaigns, creating compelling ads, and using the Pinterest Ads Manager.

There are three different ways you can create a Pinterest Business Account.

How to Add a Business Profile to Your Pinterest Account

  1. Log in to your personal Pinterest account.
  2. Click the 3 dots (…) in the top right corner.
  3. Click Add a free business profile.
  4. Click Get Started on the pop-up that appears.
  5. Follow the prompts to create your Pinterest Business Account! *Note: If you migrate some of your boards, you’ll be taken directly to your new business profile. If not, you’ll be prompted to create your first Pin.

How to Create a New Pinterest Business Account

  1. Log out of your personal Pinterest account (if you have one).
  2. Go to pinterest.com/business/create/. Enter your email, create a password, and click Create Account.
  3. Follow the prompts to set up your Pinterest Business Account.
  4. You also have the option to add in a Pinterest browser button. This is perfect for quickly saving ideas you find on the web!

How to Convert a Personal Account to a Business Account

  1. Log in to your personal Pinterest account.
  2. Go to pinterest.com/business/convert/.
  3. Add in your business name and follow the prompts to finish converting your personal account to a Pinterest Business Account!

Pro Tip: Add Pinterest Widgets to your website so that it’s easier for people to engage with your Pinterest content.

If you’d like to learn more about how a Business Account on Pinterest is beneficial for your brand, you can head to their website here: Business Account Basics.

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