They say it takes a village. For us community and collaboration are driving factors in creating compelling and dynamic content, no one is an island and in the case of this article, neither is your Instagram feed. No matter the nature of your business, it’s important to allow opportunity for another pair of eyes to provide feedback and ideas to create a fresh and diverse narrative for your feed. Though when it comes to planning it can be tricky to establish a consistent foundation in which everyone is on the same page. From Instagram takeovers with influencers to onboarding new team members, here are a few tips that will help streamline your planning process while still allowing room for new ideas and ways to WOW your followers!
Create a style guide
Instagram or not, any business in the digital age should establish a basic framework that provides a focused aesthetic, brand voice and positioning. For visual content this is especially important when introducing new team members or creators into the mix . Make sure to allow room for refinement and opportunities to build upon your aesthetic – luckily Planoly makes this easy. The grid view allows a visual preview to get a sense of a look and feel that you can use as a reference to include in a style guide to send to content partners. It’s a fast and easy way for everyone to get a sense of what you as a brand are looking for, what to expect when live and allows opportunities to change things up before hitting upload!
Strength in numbers
When creating an effective planning strategy take advantage of the fact that you have a team in place with a common end goal! Planning with a team doesn’t necessarily mean having everyone physically create the content. If you find that works best for you, delegate other important aspects of planning to your team. This can range from: Data and analytics, content strategy and general research to find new ways of making your feed fun and relevant without straying too far from your brand’s core values.
While it’s easy to find yourself head down in full work-mode, there’s just as much inspiration and productivity to be had when turning away from the screen. Planning with and for the team should start at the most human level – and that comes with allotting face time to talk about what’s working and what’s not. You can take this one step further by getting out of the office and into the world where many avenues of inspiration for content and visual storytelling await, and with a team by your side we’re not sure what can provide more inspiration and opportunity than that.