Back to Basics: Planoly 101

If you ask us, since its’ inception Planoly has covered all of their bases when it comes to creating a tool that’s essential for success on Instagram. The app in its entirety addresses all the needs content marketers must consider when crafting a strategy that equally considers both creative and data. Since the Instagram landscape is in a constant state of evolution (Planoly itself has even endured maturation over the last few months), today’s article will serve as a refresher for Planoly’s key features that will stand the test of time no matter how many changes we may face in the digital space.

The More The Merrier

From a logistics standpoint, Planoly allows you to manage Instagram planning across multiple accounts. This caters to both brands and influencers alike – and based on individual need there are a number of plans that users can work with on a monthly basis. One of the best features includes the ability for team members to work alongside you in the app. Planoly also caters to those looking to plan via desktop – the web dashboard includes a streamlined experience and still includes all visual planner and analytics features which are fully in tact.

From Grid to Gram

As the premiere visual planner and end-to-end app for Instagram, having the ability to preview what your content will look like pre-publish is a powerful and necessary tool – especially when it comes to planning further in advance. We encourage you to revisit their articles including Split Campaigns and Image Splitter that feature tutorials on how to effectively use the planner for establishing a consistent aesthetic. In addition to this, the analytics tool provides insight into top performing posts which an also be useful in identifying what works well in your content plan, based on the feedback from your brand’s Instagram followers.

Analytics

Speaking more to the above, the recent introduction of Planoly’s analytics now helps to round out the users’ experience when it comes to understanding the kind of creative is performing the most, and when. App users now have a snapshot overview into their number of posts, likes, comments, likes per post and comments per posts – this can be measured on a weekly, monthly, and even yearly basis. Perhaps one of the most compelling aspects of the Analytics feature is the ability for one to measure their brand’s most liked and most commented on posts – this information alone can help identify trends, and patterns when it comes to the type of content that is performing well in a certain span of time. They say knowledge is power, and when it comes to Instagram it pays to come out ON TOP – all in thanks to Planoly of course.

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Written by: CONNECT(ED)ITORIAL